Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover:

* The ONE question to ask before any AI spend

* Why industry-specific LLMs will change everything

How to measure ROI when the goalposts keep moving

Stream on Spotify or watch right here.

Hit 👍 if you learn something new!

#AIstrategy #EnergyTransition #SalesforcePosse

🎧 Episode overviewJoin Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling, now heading into its 10th‑anniversary edition on 6 June 2025. Expect honest advice, behind‑the‑scenes stories and a few laughs along the way.

⏱ What you’ll learn
00:00: Why community events beat corporate expos for real‑world learning
02:30 : The “plushie” problem: how Dreamin’ vibes differ from World Tour hype
05:45:  Content without the sales pitch: experts sharing hard‑won lessons
13:20: Nine tracks, 60+ sessions: building Europe’s largest Salesforce conference
19:40: First‑timer tips: networking, note‑taking and choosing sessions
25:00: Planning London’s Calling 2025: pushing creative boundaries for year 10
34:10: Can Dreamin’ events scale? Costs, sponsors and keeping tickets affordable
47:00: Crafting stand‑out talks: moving beyond slide decks
53:40:  How to start a Dreamin’ in your own region

🔗 Useful links
• Tickets: https://londonscalling.net• Podcast home & show notes: https://salesforceposse.com• Follow the panel on X/LinkedIn: @Radnip | @LouiseLockie | @KerryTownsend | @ToddHalfpenny | @JadeHawken
• Episode sponsor: Nintex DocGen; code‑free document generation for Salesforce.

💬 Join the conversation
Have you attended a community event? Drop your biggest takeaway, or the Dreamin’ you’d love to see, down in the comments.

👍 Like this video if you learned something new, subscribe for fortnightly Salesforce insights, and ring the bell so you never miss an episode.

#Salesforce #LondonsCalling #CommunityEvents #Dreamin #SalesforceAdmin #SalesforceDev #SalesforceArchitect

Curious about how to succeed on the Salesforce AppExchange?

💡 In this episode, we dive deep with Igor Stuyver, the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem.

🔍 Discover how he tackled challenges like speed optimization, gaining trust from customers, and passing Salesforce's tough security review. He also spills the secrets on how to stand out in a crowded market, innovate on existing ideas, and find the perfect moment to take the entrepreneurial leap.

💥 Whether you're a Salesforce professional, aspiring app creator, or just curious about the behind-the-scenes of app development, this conversation is packed with actionable insights. Don't miss out!

Visit www.SalesforcePosse.com to learn more