🎧 Episode overviewJoin Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling, now heading into its 10th‑anniversary edition on 6 June 2025. Expect honest advice, behind‑the‑scenes stories and a few laughs along the way.

⏱ What you’ll learn
00:00: Why community events beat corporate expos for real‑world learning
02:30 : The “plushie” problem: how Dreamin’ vibes differ from World Tour hype
05:45:  Content without the sales pitch: experts sharing hard‑won lessons
13:20: Nine tracks, 60+ sessions: building Europe’s largest Salesforce conference
19:40: First‑timer tips: networking, note‑taking and choosing sessions
25:00: Planning London’s Calling 2025: pushing creative boundaries for year 10
34:10: Can Dreamin’ events scale? Costs, sponsors and keeping tickets affordable
47:00: Crafting stand‑out talks: moving beyond slide decks
53:40:  How to start a Dreamin’ in your own region

🔗 Useful links
• Tickets: https://londonscalling.net• Podcast home & show notes: https://salesforceposse.com• Follow the panel on X/LinkedIn: @Radnip | @LouiseLockie | @KerryTownsend | @ToddHalfpenny | @JadeHawken
• Episode sponsor: Nintex DocGen; code‑free document generation for Salesforce.

💬 Join the conversation
Have you attended a community event? Drop your biggest takeaway, or the Dreamin’ you’d love to see, down in the comments.

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