『Sales and Marketing Power Hour』のカバーアート

Sales and Marketing Power Hour

Sales and Marketing Power Hour

著者： SalesandMarketingPowerHour
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The Sales & Marketing Power Hour is where homebuilding’s most trusted voices cut through the noise and get real about what’s working right now in new home sales, marketing, and customer experience.

Launched in 2020 by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting, this show began as a crisis-era resource and quickly evolved into a go-to industry staple. Each episode brings you honest conversations with thought leaders, innovative builders, and the pros in the trenches who are adapting, experimenting, and succeeding in today’s market.

From customer expectations and digital transformation to sales process discipline, online conversion, Realtor relationships, and everything builders struggle with daily—this is the place to get practical, usable insights you can put to work immediately.

If you’re in sales leadership, marketing management, onsite or online sales, or even general real estate, this podcast is your edge. You’ll walk away with fresh ideas, proven strategies, and a better way of thinking about how to lead teams, serve buyers, and grow your business.

Real talk. Real tactics. Real results.
Subscribe and join us as we help builders and their teams rise above the fray—one powerful hour at a time.

Copyright 2025 All rights reserved. マーケティング マーケティング・セールス 経済学
エピソード
  • The 2026 Lasso Roundup

    The 2026 Lasso Roundup
    2025/12/12

    In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now.

    Featuring (in order of presentation):

    • Erica Lockwood (Joseph Chris Partners)

    • Brittany Horner (Mitchell Homes)

    • Dan Bridenstine (Group Two)

    • Heidi Schroeder (ECI Lasso CRM)

    • Leah Fellows (Blue Gypsy, Inc.)

    • Jake Scherrer (audience town)

    • Ralph Williams (Sales Solve Everything)

    • Carol Morgan (Denim Marketing)

    • Kimberly Mackey (New Homes Solutions)

    Topics include: leadership development, buyer psychology, AI search behavior, intentional coaching, OSC evolution, hyperlocal data, sales momentum, influencer strategy, and restoring buyer confidence.

    If you want to walk into 2026 with clarity, direction, and confidence, this is the episode you can’t miss.
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    1 時間 6 分
  • Climate Challenges: Overcoming Objections in Climate-Challenged Environments.

    Climate Challenges: Overcoming Objections in Climate-Challenged Environments.
    2025/12/05

    How do you sell new homes when insurance is skyrocketing and climate risks dominate the headlines? In this episode of Sales & Marketing Power Hour, industry experts break down how to confidently address buyer fears around hurricanes, floods, wildfires, insurance costs, and evolving building codes. Hosts Carol Morgan and Kimberly Mackey are joined by Randy Noel, Mackenzie Payne, and Donna Knatz Barrett to explain why today’s new homes are stronger, safer, and often easier to insure than aging resale inventory. If your buyers hesitate because of climate concerns, this conversation gives you the facts, language, and objection-handling strategies to turn fear into forward momentum.
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    1 時間
  • Blogging & Vlogging in the age of AI.

    Blogging & Vlogging in the age of AI.
    2025/12/05

    Is AI helping your content—or replacing your voice? In this episode of Sales and Marketing Power Hour, Carol Morgan and Kimberly Mackey explore how builders and agents can use blogging and vlogging to stand out in a noisy, AI-driven world. With insights from Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes, you’ll learn how to create authentic content, tailor messages to real buyer needs, and build trust through simple, sincere videos. If you want to elevate your content strategy without losing your human touch, this episode delivers real, usable guidance.
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    59 分
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