In this episode of Sales [UN]Training, Kelly Riggs challenges one of the most fundamental assumptions in sales leadership: what is the true role of a sales manager?

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Too many managers focus on chasing revenue—tracking numbers, pushing deals, and stepping in to "save" opportunities. While it may feel productive, Kelly explains why this approach creates dependency, limits growth, and ultimately caps team performance. Instead, he introduces a powerful shift in thinking: the most effective leaders prioritize developing people who can consistently produce results without constant oversight.

Using real-world examples and a compelling coaching analogy, Kelly breaks down the difference between revenue chasers and true people developers. He outlines the hidden costs of micromanagement, the illusion of control through metrics, and why accountability and coaching are the real drivers of sustainable success.

The episode also explores new research revealing a surprising truth: leaders who balance results and people development dramatically outperform their peers—yet only 1% actually achieve this balance.

If you're a sales VP or leader looking to scale performance, build stronger teams, and create lasting impact, this episode offers a clear roadmap for shifting your leadership approach and unlocking your team's full potential.

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don't and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes' Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson