『Sales and Cigars』のカバーアート

Sales and Cigars

Sales and Cigars

著者： Walter Crosby
無料で聴く

このコンテンツについて

 How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!2021 Walter Crosby マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • You're Not Behind on AI—You're Choosing to Stay There with John Kelley

    You're Not Behind on AI—You're Choosing to Stay There with John Kelley
    2025/11/04

    Welcome back to Sales & Cigars, the podcast where the only smoke we blow is from cigars.

    In this episode, Walter sits down with John Kelley—a firefighter, entrepreneur, podcaster, and co-founder of Beefy Marketing—for a powerful conversation about AI, automation, burnout, and what entrepreneurs need to stop doing if they want to grow.

    John's journey is anything but ordinary. From running into burning buildings as a paramedic and firefighter to helping small businesses humanize their marketing strategies, he brings a refreshing mix of heart, hustle, and tech-forward thinking. The two dig into the mindset shift required to thrive in a world increasingly influenced by artificial intelligence—and how business owners can use tools like AI to buy back their time, serve people better, and grow without burning out.

    Whether you're skeptical of AI or already using it in your business, this episode will challenge the way you think and give you real-world strategies to start applying today.

    In This Episode:

    • Why AI isn't coming for your job—but someone using AI might

    • How to stop doing low-impact tasks and start focusing on what moves the needle

    • Why the education system failed to prepare us for the AI revolution

    • The "steam shovel" analogy every business owner needs to hear

    • How John uses AI voice agents and automation to create speed-to-lead and drive conversions

    • The importance of humanizing automation and staying connected to your clients

    • How burnout forced John to re-evaluate his business, his priorities, and his mental health

    • The power of cigars, brotherhood, and open conversations for mental wellness

    Key Takeaway:

    If you're not using AI to eliminate low-value tasks and free up your time, you're not just falling behind—you're choosing to stay behind.

    Connect with John Kelley:

    • Connect with John Kelley: https://johnthemarketer.com

    • Try John's AI assistant: Call (346) 534-7200

    • Beefy Marketing: https://beefymarketing.com

    • Listen to Small Business Origins Podcast: Small Business Origins

    Connect with Walter Crosby and Sales & Cigars:

    Website: Helix Sales Development

    LinkedIn: Walter Crosby

    Instagram: @wcrosby248

    Facebook: Helix Sales Development

    Share Your Thoughts:

    We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars.

    Never Miss an Episode!

    Join the Sales & Cigars community by subscribing to our podcast and YouTube channel:

    Subscribe to the Podcast:

    Apple Podcasts: Subscribe on Apple Podcasts

    Spotify: Follow on Spotify

    ...and wherever you listen to podcasts!

    Subscribe to Us on YouTube:

    Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads!

    YouTube: Sales & Cigars Channel

    Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more.

    Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.
    続きを読む 一部表示
    53 分
  • Embracing Customer-Centric Strategies with Laura Patterson | Sales and Cigars Podcast

    Embracing Customer-Centric Strategies with Laura Patterson | Sales and Cigars Podcast
    2025/10/21

    In this episode of Sales and Cigars, Walter interviews Laura Patterson, founder of Vision Edge Marketing, as they discuss the evolving landscape of search and the importance of being customer-centric in today's market. Laura shares insights into her entrepreneurial journey, emphasizing the significance of understanding customer value and creating effective growth strategies. She also recounts a memorable story about her grandfather that underlines the importance of knowing your target audience. This episode is packed with valuable tips on aligning sales and marketing efforts, serving clients effectively, and navigating the complexities of B2B sales. Tune in for a deep dive into strategic marketing and customer-centric growth, and enjoy a fun conversation with plenty of golden nuggets. Don't miss out!


    00:00 The Evolution of Customer-Centric Sales
    00:59 Introduction to Laura Patterson and Vision Edge Marketing
    02:21 Laura's Journey to Entrepreneurship
    04:52 Navigating Challenges and Building a Customer-Centric Culture
    07:33 The Importance of Customer-Centric Strategies in B2B
    20:26 Transparency and Data-Driven Insights
    22:26 Grandfather's Fishing Tradition
    24:06 Fishing as a Metaphor for Business
    25:07 Understanding Your Customer
    26:12 Leveraging Data for Business Insights
    29:45 Importance of Clear Positioning and Messaging
    31:48 Ideal Clients and How to Reach Them
    36:21 Personal Stories and Reflections
    39:39 Concluding Thoughts and Farewell
    続きを読む 一部表示
    42 分
  • Revenue, Profit, and Cash Flow—Oh My! Aligning Sales with Business Growth with Rocky Lalvani

    Revenue, Profit, and Cash Flow—Oh My! Aligning Sales with Business Growth with Rocky Lalvani
    2025/10/07
    Welcome to Sales & Cigars—where the only smoke we blow is from cigars. This week, Walter sits down with Rocky Lalvani, the numbers-savvy entrepreneur behind Profit Comes First and the Profit Answer Man podcast. Rocky is on a mission to help business owners truly understand the business of business—from P&L and cash flow to aligning sales compensation with long-term growth. If you've ever had a killer sales quarter but still couldn't figure out where the money went, this episode is for you. Rocky breaks down how to build wealth, why market share is won in tough times, and what business owners need to do before turbulence hits. In This Episode: • Why so many business owners don't actually understand their own numbers • The difference between revenue, profit, and cash flow (and why it matters) • What Rocky learned from growing up in an immigrant family obsessed with money strategy • How your relationship with money shapes your business decisions • Why "cut costs" isn't the only play—and what to focus on instead • Aligning your sales comp plan to drive profit, not just gross revenue • Planning for a downturn before it happens—emotion-free decision-making • Real talk on what freedom actually means for most entrepreneurs Critical Ideas: • Market share is earned in bad times—don't freeze, take action • If your team doesn't understand profit, your comp plan is working against you • Your sales team should be aligned with your operations team, not at odds • Salespeople will follow the money—so incentivize the right behavior • You need to understand why your clients buy—not just what they buy Connect with Michael Cole and Next Level Technician: • Website: https://profitcomesfirst.com/ • Free Book: https://profitcomesfirst.com/the-profit-blueprint • Profit Answer Man podcast: https://profitcomesfirst.com/podcasts/ Connect with Walter Crosby and Sales & Cigars: Website: Helix Sales Development LinkedIn: Walter Crosby Instagram: @wcrosby248 Facebook: Helix Sales Development Share Your Thoughts: We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars. Never Miss an Episode! Join the Sales & Cigars community by subscribing to our podcast and YouTube channel: Subscribe to the Podcast: Apple Podcasts: Subscribe on Apple Podcasts Spotify: Follow on Spotify ...and wherever you listen to podcasts! Subscribe to Us on YouTube: Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads! YouTube: Sales & Cigars Channel Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more. Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.
    続きを読む 一部表示
    36 分
まだレビューはありません