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He didn't pay himself for two years. He sold a house he didn't want to sell. His girlfriend covered rent, groceries, everything, while he worked night shifts in construction to keep his limoncello brand alive.

Today, Solbevi is on Qantas flights, at the F1, and in over a thousand stores across Australia. Stefan Di Benedetto joins me to talk about what it actually took to get there, the years nobody saw, the near-collapse over a batch of 20,000 cans, and the one thing his girlfriend said that changed everything.

This is one of the most honest conversations we've had on the show.

→ The two years he went without paying himself, and what it actually cost him and his girlfriend Amy
→ The moment he got emotional talking about it on camera for the first time
→ How a batch of 20,000 cans nearly sank the business before it even launched
→ The story behind landing Solbevi on Qantas first class, and later at the Australian F1 Grand Prix
→ Why he turned down early interest from a US sports team, and what he did instead
→ His honest take on cash flow, retail contracts, and why alcohol might be the hardest industry to build in
→ What's next for Solbevi, and the one buyer he's hoping eventually comes knocking

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/