Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we dive into the strategic world of digital authority, showing how backlinks and high-quality online relationships drive search visibility and AI discovery for businesses in 2026.

Joining us is Saurav Subham, Head of Link Building Growth at Marveta, who shares practical insights on off-page SEO, securing quality backlinks, and building a safe, scalable strategy for B2B and SaaS companies.

Key Highlights

1. Link Building Basics: Saurav explains why backlinks are essential for SEO.
2. B2B & SaaS Stakes: Saurav discusses the critical role of links for growing SaaS and B2B brands.
3. Manual Outreach Mechanics: Saurav shares Marveta’s approach to securing high-quality backlinks.
4. AI Visibility Impact: Saurav outlines how link building boosts presence on AI-driven search platforms.
5. Natural Link Strategy: Saurav advises on creating a safe and sustainable off-page SEO plan.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.