There’s a version of Spin Magazine that most people remember. The 1990s disruptor. Irreverent, artist-driven, willing to challenge the norms of mainstream music coverage while helping define the alternative music conversation in real time. For me, it was essential reading. At a moment when many magazines felt increasingly commercial, Spin made space for something weirder, without losing its grip on the broader culture.

But that version doesn’t quite explain what Spin is now.

Under CEO Jimmy Hutcheson, the brand has been rebuilt with a dual mandate. Honor the legacy, but don’t get trapped in it. That means a quarterly print magazine that leans into curation and permanence, alongside a daily digital operation pushing out a steady stream of coverage. It also means thinking beyond publishing: record labels, film and TV partnerships, live events, even a foothold in music tech.

What does editorial authority look like in an era where artists can bypass media entirely, where algorithms shape discovery?

Jimmy Hutcheson joins me to talk about rebuilding Spin, the value of holding some paper in your hand, reaching a new generation without losing the old one, and the ways in which a legacy music publication fits in a landscape that barely resembles the one it came from.