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Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms.

We also share what’s changing behind the scenes. A refreshed interface is on the way to speed up research and reduce friction, and we’ve been investing heavily in entity-led workflows. Entities help search engines connect your content to real-world concepts—people, places, organisations, products—so your pages hold up through algorithm changes. Combine entities with city-level question data and you get a reliable map for content planning: fewer overlaps, sharper internal links, and pages that speak to actual user intent.

Finally, we’re making a counterintuitive move: pausing our three-episodes-a-week cadence over December to run a live experiment. Our library is heavily evergreen and binge-friendly, so this is a clean moment to test whether a short break affects discovery, downloads, and listener habits. If you manage content calendars, this will resonate—sometimes the best optimisation is stepping back to measure what the audience does when you publish less.

If local SEO, link building strategy, and entity-first content are on your roadmap, this update will help you plan smarter for the new year. Listen now, explore the new city-level PAA targeting, and tell us which city you want us to test next. If you find value here, follow the show, share it with a colleague, and leave a quick review so others can discover it too.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite.

We start by cleaning up the language of links: what “good, bad, and ugly” backlinks look like, why Penguin still shapes risk, and how AI-driven answers increase the value of being cited. From there, we get practical with linkable assets that compound: tools that solve real problems in seconds. You’ll hear how a broadband postcode checker and a benchmarking speed test attracted highly relevant links, and how a People Also Ask crawler snowballed to thousands of citations without outreach. Each example shows why hard-to-replicate utility beats any anchor-text wishlist.

We also lift the bonnet on private blog networks—how they’re built, why they seem tempting, and the real cost when footprints surface. Then we pivot to creative, safe plays: become the awarding body in your niche with objective categories and shareable badges that merchants proudly link to. Add “engineering as marketing” to capture top-of-funnel interest: simple graders and diagnostics that align with your product, generate leads, and earn natural mentions. Finally, we share a practical promotion playbook—Twitter, LinkedIn, Reddit, conferences, and email—that seeds discovery without asking for links, kick-starting a flywheel where attention turns into citations and citations into rankings.

If you want links you can sleep on, this is your roadmap: build something worth voting for, promote it where your audience hangs out, and let the compounding begin. Enjoyed this guide? Subscribe, leave a review, and share it with a mate who’s still buying links.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses.

We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From there we map a cleaner path for new sites stuck in the awareness gap. Ed shares how he launched a brand‑new domain and sparked momentum with low‑cost, high‑signal moves: consistent posting on Twitter and LinkedIn, value‑first replies on Reddit and Quora, direct outreach to peers without asking for links, and a modest BrightonSEO sponsorship that put an engaging tool into the hands of the right audience. The result was a flywheel where attention created links, links improved rankings, and rankings created more discovery.

You’ll hear how to pair long tail content with attention channels to get early wins, then convert that traffic into an email list that compounds every launch. We talk through lead magnets that actually earn signups, what to send to subscribers, and why “ask for feedback” beats “please link me.” Ed explains how reciprocity in communities builds site‑level authority, helping more pages get indexed and climb the SERPs. By the end you’ll have a simple checklist: find your audience, show up consistently, ship something genuinely useful, announce it where it belongs, and repeat until the flywheel turns.

If this helped you reframe link building, tap follow, share it with a friend who’s launching a site, and leave a quick review. Want hands‑on help? Book a free, no‑obligation demo at keywordspeopleuse.com/demo and bring your SEO questions.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/