Most small business owners don’t fail at SEO.

They get confused, overwhelmed, or quietly ripped off.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers.

What SEO really costs in the UK, how long it takes to work, and how to spot legitimate professionals from cowboys.

No jargon.

No “it depends” nonsense.

No magical promises.

In this episode, I cover:

1. What proper SEO services should include (and what’s usually a waste of money)
2. How good SEOs explain their work without hiding behind acronyms
3. Why rankings don’t pay your mortgage, but revenue does
4. Realistic SEO pricing for small businesses and ecommerce sites
5. Honest timelines for technical fixes, content, and results
6. How to avoid dependency and find SEO help you can actually trust

If you’re about to hire an SEO, already paying one, or wondering why results don’t match the promises, this episode could save you a lot of money and frustration.

If you haven’t listened to part one yet, go back and start there first.

And if this helps, please share it with someone who’s about to sign an SEO contract.

00:00 "Good SEO: Clarity Over Jargon"

04:03 "SEO That Drives Real Results"

08:42 "SEO Timelines Simplified"

12:18 "SEO: Consistent, Methodical Work"

This episode is all about helping you identify a decent SEO person from a scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.

Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.

If you’ve ever felt stupid for falling for any of this, don’t. These people are professionals at sounding credible while delivering absolutely nothing.

By the end, you’ll know exactly what questions to ask, what bullshit to ignore, and how to spot an SEO that’s more scammer than specialist.

Part two is coming next week, where I’ll show you what good SEO should actually look like (and what it should cost). But for now, let’s make sure you stop handing your hard-earned money to chancers.

If you’ve got questions, come yell at me on LinkedIn or drop me an email. I don’t bite… unless you promise “guaranteed rankings.”

00:00 "Protecting Small Businesses in SEO"

04:03 Vague SEO Contracts Warning

09:27 Avoid SEO Shortcuts

10:21 SEO: Hard Work, Real Experts

This episode is all about helping you ensure your SEO isn't a red flag waving scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of the absolute sh*ttery that can go down when one of us SEO experts gets hired by someone who doesn't understand what our role in their business actually is!

If you want fluffy LinkedIn advice, this isn’t the show for you.

But if you’re ready to stop sabotaging your own results and work with an SEO like a grown-up, hit play.

This one might sting a bit — but it’ll make you money, which is all I f**king care about.

00:00 Freelancing Isn't Remote Employment

04:26 Clients Restricting Access Harms Results

09:00 Empower Your SEO Expert

10:45 Respect Freelancers for Better Results

This episode is all about helping you ensure your SEO is equipped to do their job properly.

But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit.

Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising.

So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everything to do with profit.

I talk through the real reasons you’re being dismissed and then walk you through what small businesses can actually do to get found. Local SEO wins. Smarter page titles. Writing content that answers real questions. Getting reviews. Fixing the basics on your website. It’s all here and none of it requires dropping two grand a month on an agency.

If you’ve ever been told you’re “too small” for SEO or felt like your website is just sitting there like a digital paperweight, this one will sort you out.

If it helps, follow SEO F**king What so you don’t miss next week’s episode. And if you know someone who’s been fed this same rubbish, send this to them. Sharing is caring and all that.

Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises?

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m pulling back the curtain on what really happens when web designers say they do SEO—and how you can tell if you’ve been stitched up.

I’ll walk you through the fixes and explain why most web designers aren’t SEO experts (and why that’s not a dig at them), reveal what real SEO looks like, and share the right questions to ask before you hire anyone.

Plus, I’ve got actionable steps you can take right now to get your site sorted—no bollocks, just practical advice.

If you’re ready to finally get found and make some money, hit follow and click play for some non-wanky SEO guidance that actually works!

00:00 "Web Design vs. True SEO"

03:52 "SEO Advice: Get Found"

This episode is all about ensuring your web designer doesn't totally fuck you over on your SEO.

But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too.

 This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website

In this no-bullshit episode, I’m explaining:

• Why the “SEO is dead” crowd keeps shouting the loudest
• The real reason AI content farms never win long-term
• How to spot the red flags (and the actual strategies that still work)

If you care about sustainable SEO that actually ranks, this

one’s for you.

This episode is all about the total dickheads who are offering terrible advice that could fuck up your website and its SEO.

You'll learn a lot from it.

But you'll get even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute.

 This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website

In this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I also give you a budget-savvy playbook that actually works: using GSC, manual SERPs and free tools.

And I share exactly where AI belongs (and where it doesn’t).

Click play to learn how to use ChatGPT for SEO the right way...

00:00 "ChatGPT vs Paid SEO Tools"

03:58 "Ahrefs vs. ChatGPT: SEO Reality"

08:23 "Budget SEO Tips Exposed"

10:42 SEO Success Requires Time & Data

This episode is all about not letting Chat GPT totally fuck up your SEO.

But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling.

If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need.

I'll be slicing through the usual SEO myths and explain why your posts aren’t ranking - and more importantly, how to fix it fast.

This episode will help you ensure you're making your content searchable and scannable. And we'll get you offering actual answers (instead of generic waffle).

Oh, and not forgetting ensure your meta descriptions actually get clicks.

You’ll also hear why quick SEO fixes can make a huge difference for small businesses, and how one-off improvements don’t mean you have to sell your soul to a retainer.

00:25 "Fixing Blog SEO Mistakes"

04:16 Fixing Underperforming Blog Posts

07:51 One more important thing

This episode is all about you writing better shit on your blog. What better way to make sure this happens than having me in your corner - https://nikki-pilkington.com/seo-training/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/