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In this episode of the Alchemy Podcast, I sit down with Kat Martin, owner of Theodore, a business that supports ambitious companies in developing their brand and marketing strategy.

Before launching her own business, Kat spent years working closely with some of the biggest names in the music industry, including Simon Cowell, Calvin Harris, Mark Ronson, Westlife, Groove Armada and the Backstreet Boys.

She shares stories from that world - from the intensity of Simon Cowell’s attention to detail, to the unpredictable moments behind the scenes, including one meeting where Jay Kay threw a computer out of the window. It’s a side of the industry most people never see.

But this conversation goes far beyond that.

Kat breaks down the common misconceptions around marketing and explains how businesses should really be thinking about their brand - grounded in real-world experience. Her message is simple but powerful: constantly question why you’re doing what you’re doing when it comes to marketing.

She also opens up about a more personal chapter, speaking honestly about her experience with menopause and the impact it’s had on her day-to-day life, including anxiety and navigating even the simplest of tasks.

A different kind of conversation - honest, insightful, and full of perspective.

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