Building a Family Business for the Next Generation | Leadership, Succession & Entrepreneurship with Justin Bright

What does it take to build a successful family business and prepare the next generation to take over?

In this episode of Business Unfiltered, Rick Plaskett sits down with Justin Bright, owner of Brighter Logistics, to discuss entrepreneurship, leadership, succession planning, sales growth, and the challenges of building a business that lasts beyond one generation.

Justin shares his journey from aspiring professional golfer to entrepreneur, how he built Brighter Logistics from the ground up, and why teaching the next generation the value of hard work is critical for long-term success. He also discusses leadership lessons, family business dynamics, hiring salespeople, and the mindset required to grow a company while maintaining strong family relationships.

In This Episode:

✔ How Justin built Brighter Logistics from scratch
✔ The realities of running a family-owned business
✔ Succession planning and preparing the next generation
✔ Leadership lessons learned over 15+ years in business
✔ Why work ethic is still the ultimate competitive advantage
✔ The challenges of hiring and managing sales teams
✔ Entrepreneurship, freedom, and long-term business growth
✔ Books and resources that shaped Justin's mindset

Whether you're a business owner, entrepreneur, family business leader, or aspiring founder, this conversation is packed with practical insights on building a sustainable company and creating a legacy.

Connect with Justin Bright

📧 JBR@BrighterLogistics.com
🌐 BrighterLogistics.com

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#FamilyBusiness #Entrepreneurship #Leadership #BusinessGrowth #SuccessionPlanning #SmallBusiness #SalesLeadership #Logistics #BusinessOwner #BusinessUnfiltered
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– Rick and the Ohio Business Unfiltered podcast team

Connect with Rick Plasket on LinkedIn: https://www.linkedin.com/in/rick-plasket-4b6a157
Visit the ActionCOACH website here: https://rickplasket.actioncoach.com

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Ohio Business Unfiltered is the podcast for Ohio business owners who want straight talk on what it actually takes to build a profitable, sustainable company. Each week, Rick Plasket sits down with entrepreneurs, executives, and business leaders from across the state to get into the real conversations — the obstacles they faced, the decisions that changed everything, and what they wish they had known sooner.
Rick Plasket is a certified ActionCOACH, West Point graduate, and Army veteran with decades of experience spanning corporate leadership and business coaching. He works with business owners across Columbus and Ohio to help them stop working in their business and start working on it — building systems, developing teams, and reclaiming the freedom they got into business for in the first place. On Ohio Business Unfiltered, Rick brings that same direct, accountability-driven approach to every conversation.