Mark Francis speaks with Sue Day MBE, Director of Women’s and Para Football at The Football Association, about the rapid rise of women’s sport, leadership across rugby and football, and what it takes to build a sustainable future for the game.

Sue shares her unique journey from elite rugby player and England captain to senior leadership roles at KPMG, the RFU, World Rugby, and now the FA. The conversation explores how women’s football is growing at grassroots level, the importance of schools and coaching development, and how the Lionesses’ success is inspiring the next generation.

They also discuss the long-term vision for women’s football, including the ambition around the 2035 Women’s World Cup, the need for investment, and how communication, culture, and role models shape the future of the sport.

A powerful conversation on leadership, legacy, and building systems that give equal opportunity for women and girls in sport.

Sue Day
Director of Women’s and Para Football
The Football Association

Connect with Sue Day on LinkedIn - https://www.linkedin.com/in/sue-day-1b043210/

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– Mark and the Who's Your Captain podcast team

Connect with Mark Francis on LinkedIn: https://www.linkedin.com/in/mark-francis-78b3061/
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Hosted by Mark Francis, founder of The Uspire Partnership and former senior leader at Burberry and Tesco, this podcast provokes fresh thinking, energises purpose, and transforms how leaders perform. With over 25 years of experience in learning and development, organisational change, and executive coaching, Mark brings deep insight to every conversation. He's worked across retail, FMCG, logistics, and professional services, helping leaders and organisations unlock potential and drive meaningful transformation. Whether you're building a business, leading a team, or navigating your own path, you'll discover practical wisdom and inspiration from those who know what it takes to steer the ship.

If you're a business leader, entrepreneur, or professional looking to elevate your leadership, find inspiration from great mentors, or understand what drives transformational performance, this podcast will give you the insights and energy to chart your own course with confidence.