Abi Walsh speaks with Atul Bhagat, President and CEO at BASE Solutions, about what it really takes to grow an MSP without losing the culture and personal service that makes it successful in the first place.

In this conversation, Atul shares how BASE Solutions evolved from IT management in law firms into a specialized MSP serving legal clients and beyond. He explains why he chose a niche early on, how referrals shaped their growth, and why flexibility in service delivery has been central to their long term success.

They also explore the challenges MSPs face while scaling, including hiring the right people, retaining talent, and knowing when a client is or is not the right fit. Atul discusses the importance of avoiding a cookie cutter approach and how building real relationships with clients has driven loyalty and long term retention.

The discussion also covers modern MSP challenges such as AI adoption, marketing shifts, peer groups, and how the industry is moving toward more consultative, strategic partnerships with clients rather than just support based services.

Key topics include MSP growth strategy, client experience, culture driven leadership, legal industry specialization, referrals, team building, and the future of AI in IT services.

Guest -
Atul Bhagat
President and CEO at BASE Solutions
Connect with Atul Bhagat on LinkedIn - https://www.linkedin.com/in/abhagat/
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.

– Abi and the Profit. Grow. Exit. podcast team

Connect with Abi Walsh on LinkedIn: https://www.linkedin.com/in/abiwalsh/
Visit the Encore Strategic website here: encorestrategic.io

Listen to Profit. Grow. Exit on these Platforms:
YouTube: https://www.youtube.com/channel/UCRvlZ82qYZ3_5G2B-sPpaLw
Spotify: https://open.spotify.com/show/0x5v7BQunMtbNsFLSoZTvR
Apple:​ https://podcasts.apple.com/us/podcast/profit-grow-exit/id1891305118
Amazon: https://music.amazon.com/podcasts/00643a88-8d90-4a94-ba91-3505f8e4f84b

#ProfitGrowExit #AbiWalsh #MSPBusiness #ManagedServiceProvider #MSPGrowth #BusinessExit #ExitPlanning #MSPOwner #BusinessStrategy #PeerGroups #BusinessScaling #SmallBusinessGrowth #EntrepreneurMindset #BusinessOperations #MSPSuccess

Profit. Grow. Exit. is the podcast for MSP owners who are ready to stop being the best technician in their business and start being the best operator. Hosted by Abi Walsh of Encore Strategic, each episode delivers straight-talking insight on building a profitable, scalable, and sellable managed service business — from knowing your numbers to building the team that lets you step back. Most MSP owners built a high-paying job, not a company — and it doesn't have to stay that way. If you're stuck at a plateau, unsure of your exit path, or ready to run your business like a real business, this podcast is for you.