In this episode of Profit, Grow, Exit, Abi Walsh sits down with Shawn Walsh and Michelle Scribner, CEO, Sum of All Numbers, to break down why forecasting is one of the most important tools for business owners who want long term profitability and growth.

They discuss the difference between looking backward at financials versus planning ahead with forecasting, how the Profit First framework helps entrepreneurs improve cash flow, and why so many business owners forget to pay themselves while growing their companies.

Michelle Scribner shares practical insights on creating a 12 month rolling forecast, understanding cash flow, planning for hiring, tracking expenses correctly, and using financial data to make smarter business decisions before problems happen. Shawn Walsh explains how budgeting and forecasting create discipline, improve focus, and help business owners avoid emotional spending and risky decisions.

This conversation also covers:

* Profit First methodology for entrepreneurs
* Why forecasting matters for business growth
* How to improve cash flow management
* Rolling 12 month forecasting strategies
* Common budgeting and forecasting mistakes
* Using data instead of gut feelings in business
* Planning for hiring, scaling, and profitability
* Why business owners must pay themselves
* Financial planning for MSPs and service businesses
* How forecasting helps businesses prepare for growth and exit

If you want to build a business that is profitable today, scalable tomorrow, and valuable enough to exit in the future, this episode delivers practical strategies you can apply immediately.

Host:
Abi Walsh
Shawn Walsh

Featuring:
Michelle Scribner
CEO, Sum of All Numbers
Connect with Michelle Scribner on LinkedIn - https://www.linkedin.com/in/michelle-scribner-94ab881aa/

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.

– Abi and the Profit. Grow. Exit. podcast team

Connect with Abi Walsh on LinkedIn: https://www.linkedin.com/in/abiwalsh/
Visit the Encore Strategic website here: encorestrategic.io

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Profit. Grow. Exit. is the podcast for MSP owners who are ready to stop being the best technician in their business and start being the best operator. Hosted by Abi Walsh of Encore Strategic, each episode delivers straight-talking insight on building a profitable, scalable, and sellable managed service business — from knowing your numbers to building the team that lets you step back. Most MSP owners built a high-paying job, not a company — and it doesn't have to stay that way. If you're stuck at a plateau, unsure of your exit path, or ready to run your business like a real business, this podcast is for you.