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SCRATCH TRACK: Build a Fearless Music Career

SCRATCH TRACK: Build a Fearless Music Career

著者: DEMO
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Welcome to the podcast for grown-up musicians. This is your creative playground — a space for any artist ready to build (or rebuild) a music career on their own terms. If you're balancing your music dreams with a day job, a family, or a full life, consider this your permission slip to ditch the grind-culture gurus, stop chasing algorithms, and start making smarter moves that actually fit your world. Hosted by Chris Robley — veteran music marketer, critically praised songwriter, and award-winning poet — with 18+ years at the forefront of the indie music industry (CD Baby, BandLab, The DIY Musician Podcast, and more). Scratch Track delivers short, sharp episodes packed with practical music promo strategies and no-BS advice. Because you don't have to hustle harder or play by broken rules. Trust your own damn path, and take fearless steps toward the career you deserve. Presented by DEMO — a great music marketing resource for indie artists looking to cut through the noise and work smarter, not harder.© 2025 DEMO | Chris Robley マネジメント・リーダーシップ リーダーシップ 経済学 音楽
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  • Before You Try Another AI Tool…
    2025/11/07

    AI promises to save musicians time — but at what cost?

    In this episode, we look at the anxiety buried inside each AI opportunity, and how to tell which AI tools will serve your artistry, and which are quietly dulling your humanity.

    Not every shiny new AI tool deserves your attention. Musicians can lose something crucial when they lean too hard on automation. “Creative shortcuts” can often lead to homogenous doom-loops of blah.

    In a world of instant, infinite slop, your slow, human process might just be your superpower. Let’s explore how to use AI without losing your voice, a deeper sense of meaning, or the joy of simply making things.

    Want the AI decision-tree mentioned in this episode? https://www.musicdemo.org/blog/ai-for-musicians

    Interested in one-on-one consultation or coaching to navigate the next chapter of your musical life? Hit me up at https://www.musicdemo.org/contact

    Want to build your email list with a great lead magnet? https://www.musicdemo.org/list-building

    Looking for email ideas to keep your list engaged? https://www.musicdemo.org/blog/email-ideas-for-musicians

    Releasing new music soon? Get the “Distribution Checklist Your Distributor Hopes You’ll Never Read”: https://www.musicdemo.org/music-release-checklist

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    22 分
  • Who Actually Pays Musicians the Most (and Least)?
    2025/10/15

    All streaming platforms pay crap. But some crap is crappier than other crap.

    In this episode, I break down how much Spotify, Apple Music, YouTube, and other streaming services actually pay "per stream" (on average) — and why those numbers don’t tell the full story.

    We’ll unpack the factors that determine payout rates, the various streaming payment models, and why the “best-paying” platform might not actually be the best place to build momentum.

    Most importantly, this episode will help you see where streaming fits (and doesn’t) in your bigger music strategy.

    Want to visit DEMO Brazil?

    Want to build your email list with a great lead magnet?

    Looking for email ideas to keep your list engaged?

    About to release new music?

    Check out https://www.musicdemo.org/music-release-checklist

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    12 分
  • 8 Smarter Ways to Link People to Your Music (Because You’re Wasting Clicks in the Attention Economy)
    2025/10/08

    Every time a fan clicks something, your link shouldn’t just suggest a destination — it should open a world. Great links build loyalty. Lesser links risk losing attention — sometimes for a moment, sometimes for good.

    Most musicians don’t realize they’re quietly sabotaging themselves with the links in their bios, emails, and videos — because what happens after the click usually returns more value to the platforms than to you.

    In this episode, I break down 8 smarter ways to link people to your music so you stop bleeding attention and start building momentum.

    You’ll learn:

    -Why certain “smart link” tools aren’t actually that smart

    -How to increase the visual and psychological surface area of your music

    -How to improve the fan experience with contextualized links

    -And more ways to make every click count

    If you’re serious about growing your audience — without burning out on promotion — this is the episode to watch.

    Resources mentioned in this episode include:

    How to create a Spotify "deep link" - https://youtu.be/CdAUMSQdb2w

    Ideas for effective musician lead-magnets: - https://youtu.be/jSeCHnbEegU

    About to release new music?

    Check out https://www.musicdemo.org/music-release-checklist

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    11 分
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