In the latest season finale of "Student Affairs Voices from the Field," Dr. Jill Creighton welcomes a new leader to the NASPA community: Chelsea Peterson, NASPA's inaugural Vice President for Public Relations and Communications. This timely and inspiring conversation is not just an introduction to Chelsea Peterson's impressive background—it's a deep exploration of what makes the student affairs profession so essential in higher education today. Dr. Jill Creighton and Chelsea Peterson delve into the ongoing evolution of student affairs, the importance of community, and the powerful impact these professionals have on students' lives. Chelsea Peterson shares her own winding professional journey: from her days as a student-athlete and college basketball coach to leading award-winning marketing teams in student affairs at WashU—and now, bringing her vision and expertise to NASPA. This theme of growth, self-discovery, and purposeful change is woven throughout the episode, reminding us all that career paths aren't always linear, and every step brings value. A major thread in the discussion is the vital role of community that NASPA creates for student affairs professionals at every career stage. Whether you're a brand new practitioner seeking resources and support, a mid-level manager looking for ways to give back, or a seasoned leader craving connection and professional renewal, NASPA has something tailored for you. Chelsea Peterson candidly describes the ongoing work to clarify and communicate these offerings, recognizing that needs differ across entry-level, mid-tier, and senior professionals. She shares hopes for even more personalized member engagement and visibility in the near future. You'll also hear moving stories illustrating the value of student affairs—like the first-generation student-athlete Chelsea Peterson mentored, who, against many odds, became the first in her family to graduate. These stories speak volumes about the transformational nature of the field: It's about creating spaces where every student can find support, community, and a sense of belonging. Finally, the conversation touches on the importance of advocacy for student affairs and the ways communication (even AI!) can help cut through the "noise" on today's campuses, ensuring student support services are understood and valued. If you're seeking an episode that spotlights inspiration, community, and practical insight—don't miss this thoughtful exchange. Tune in to gain encouragement, clarity, and ideas for how you can engage more deeply with the NASPA community! Listen to the full episode and join the conversation on Student Affairs Voices from the Field TRANSCRIPT Dr. Jill Creighton [00:00:01]: Welcome to Student Affairs Voices from the Field, the podcast where we share your student affairs stories from fresh perspectives to seasoned experts brought to you by naspa. We curate free and accessible professional development for higher education professionals wherever you happen to be. This is season 14, continuing our conversation on the value of Student Affairs. I'm Dr. Jill Creighton. Sheher hers your Essay Voices from the Field Host Hey Essay Voices listeners, it's my pleasure to bring you a new voice in naspa. Chelsea Peterson Chelsea has just joined the NASPA staff as Vice President for Public Relations and Communications and we're going to get to know her a little bit better today. She's a marketing and communications professional with over 15 years of experience in higher ed. Dr. Jill Creighton [00:00:45]: In this inaugural role, she'll lead strategic marketing and communications efforts, including increasing NASPA's brand awareness in public relations and membership spaces. Additionally, she will serve as a member of the Executive Leadership team, oversee the Association's Marketing and communications staff, and consult with NASPA stakeholders. She most recently served as the Director of Strategic Initiatives for the Division of Student affairs at WashU in St. Louis. Joining WashU in the summer of 2018, she built the external relations functions within the Athletic and recreation departments before joining the leadership team of Dr. Ana Gonzalez, who was WashU's vice chancellor for Student Affairs. During her time at Wash U, Chelsea's marketing and communications teams have been recognized with over 25 national awards spanning digital communications, videography and brand. Alongside Dr. Dr. Jill Creighton [00:01:30]: Ana Gonzalez, she established the Student affairs and Marketing Communications Office, offering services to 28 departments and over 400 employees. Additionally, she oversaw the process for the division's rebrand and website overhaul and was highly involved in writing the strategic plan for the Student affairs division. Prior to Wash U, she spent over 10 years in collegiate athletics coaching and administration. She holds an undergraduate degree in Marketing Communications from Upper Iowa University, where ...
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