S7E2: Storytelling - why stories work
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S7E2: Storytelling - why stories work
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In the second episode of our storytelling series, we’re still not letting you write anything. Nope, we’re heading into your brain first.
In this episode, we unpack the science behind why storytelling works — and why facts alone won’t make people care. From cavemen to cortisol, dopamine to data, we explore how stories light up your brain and why numbers need meaning. Motto of the episode: “you can’t bore people into caring.”
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)