『S7 Ep 3 -  The Practical Marketer』のカバーアート

S7 Ep 3 -  The Practical Marketer

S7 Ep 3 -  The Practical Marketer

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 Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You’ll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita’s Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS: 00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS: 💎 Understanding whether your goal is category growth or stealing market share is the most fundamental brand strategy decision that shapes all marketing campaigns and determines success.💎 Building domain authority through social media marketing requires authentic content creation and vulnerability—the posts that make you uncomfortable often perform best and create a genuine consumer connection.💎 Great consumer insights come from profound observation—Saurabh's Cadbury Celebrations campaign succeeded by discovering that Diwali represents a genuine human connection rather than transactions, a timeless insight still relevant today.ABOUT THE GUEST: Saurabh Bajaj has served as the Executive Vice President and Prepaid Marketing Head at Vodafone Idea since August 2022. An alumnus of Delhi College of Engineering and IIM Indore (2004), he brings over 21 years of sales and marketing expertise.His career spans a decade at Mondelez, Innovation Head for Premium & Luxury Spirits at Diageo, and over 5 years as Head of Marketing for Dairy & International Business at Britannia before joining Vodafone Idea. He was recognized among the 50 Best Marketing & Communication Professionals by White Page International (2020) and as a DMA Trailblazer Rising Star CMO (2021).The Practical MarketerSaurabh Bajaj - LinkedInThe Practical Marketer - InstagramSupport this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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