This episode of AXREM Insights spotlights Action for Children, AXREM’s Charity of the Year for 2025. Sally Edgington speaks with Sophie Creswell and Ally McLaren, who outline the charity’s mission to ensure every child in the UK has a safe, happy childhood. They discuss Action for Children’s four key service areas: family support, care for children entering the care system, support for disabled children, and mental health interventions such as the Blues Programme. The conversation highlights the staggering number of children living in poverty and the essential role early intervention plays in preventing long-term harm.

The episode also celebrates the success of AXREM’s Million Steps Challenge and other inspiring fundraising efforts by members and partners. Through stories from participants including Evie Eccles, Aidan Pearce and Dan Snape, listeners hear how the challenge not only raised vital funds but also showcased community spirit, creativity and determination. The episode closes by emphasising the impact of Action for Children’s work, promoting upcoming fundraising opportunities such as Secret Santa, and offering a warm, personal reflection on why supporting vulnerable families matters now more than ever

ACTION FOR CHILDREN Secret Santa quick donation here

Action for Children Website

The RCR Conference takes place on the 29th and 30th of June 2026 at the QEII in London. you can find out all about it here. Don't forget to ask about AXREM member discounts

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