In this episode of Wholeness with Hannah, Hannah is joined by Laura Schofield, founder of purpose-driven PR agency, Heed Communications. With over two decades of experience across senior in-house roles and leading PR agencies, Laura has led campaigns for global brands, public figures and purpose-driven organisations, bringing big-brand thinking to values-led work.

This conversation explores what purpose-led communication really means in practice, beyond buzzwords and trends. Laura shares the personal turning point in her own journey that led her to step away from traditional agency culture and build Heed, alongside what felt missing in her previous roles and the deeper values that shaped her pivot. Hannah was particularly interested in discussing the responsibility that comes with visibility, and what it actually takes to feel safe from a nervous system perspective when stepping into the spotlight and receiving PR.

It’s a thoughtful, grounded discussion about communication as a tool for impact, self-belief and conscious leadership, blending strategy with soul.

In this episode:

• Laura’s journey to founding Heed Communications

• The personal turning point that inspired her pivot into purpose-driven work

• What purpose-led communication actually looks like in practice

• Why “purpose needs a rebrand”

• Choosing aligned clients and values-led work

• Ethical storytelling and relationship-led PR

• Visibility, nervous system safety and readiness to be seen

• The shadow side of PR when it lacks integrity

• Knowing whether PR is the right path for you

• What’s next for Heed and Laura’s future vision

Connect with Laura and Heed Communications on Instagram and explore their work via the Heed website.

Connect with Hannah: Instagram wholenesswithhannah and you can find more information on her website here.

You can contact us at podcast@wholenesswithhannah.com.

Hope you enjoyed this episode and remember…fill up your own cup first xoxox