What happens when AI misfires in your business?

Spoiler alert: it’s not pretty.

In this episode of Marketing Automation Made Simple, we’re diving deep into the messy, misunderstood world of AI ethics and compliance.

From accidental discount offers that spark outrage (yes, we’re sharing a personal example involving a craft brewery), to AI avatars that leave followers feeling... icky - this is the episode every business owner needs to hear before they flip the automation switch.

We’re discussing:

• The dangers of shady shortcuts in marketing automation

• Why permission-based marketing is your new best friend

• How big brands (like Amazon) got it wrong—and what you can learn from them

• Practical ways to stay human while scaling with tech

• The must-know regulations that could save your butt (and your brand)

If you’re using automation to grow your business - or thinking about it - this episode will help you stay smart, simple, and above all… ethical.

👀 Check out the full blog post for links to the legislation and tools mentioned at BumperLeads.com

TIME STAMP:

00:00:00 - Introduction: Nightmare Scenarios in Automation
00:00:58 - Welcome to Marketing Automation Made Simple
00:01:10 - The Importance of Ethical AI
00:01:42 - What is Ethical AI?
00:01:53 - Case Study: Amazon's Biased Recruitment Tool
00:02:25 - Key Challenges in Ethical AI
00:02:25 - Transparency: Letting Customers Know
00:02:47 - Consent: Explicit Customer Agreement
00:02:59 - Bias: Avoiding Unintentional Favoritism
00:03:20 - Compliance: Why It Matters
00:03:20 - Case Study: Facebook Cambridge Analytica Scandal
00:04:01 - Permission-Based Marketing
00:04:44 - Recording Conversations: Explicit Consent
00:05:05 - Key Laws to Keep in Mind
00:05:15 - TCPA: Protecting Consumers from Unwanted Calls
00:05:38 - GDPR: The Gold Standard in Privacy Regulation
00:06:22 - Australian Privacy Act: Clear Consent and Data Management
00:06:54 - EU AI Act: Setting Global Benchmarks
00:07:15 - The Importance of Trust in Business
00:07:36 - Case Study: Babylon Health's AI-Driven Chatbot
00:08:09 - AI Avatars and Customer Trust
00:09:14 - Case Study: Craft Brewer's Automation Mistake
00:10:07 - Keeping Trust at the Forefront
00:10:07 - Human in the Loop: Reviewing AI Decisions
00:10:29 - Transparency on Social Media
00:10:40 - Practical Tips for Ethical Automation
00:10:51 - Regular Compliance Checks
00:11:12 - Explicit Consent for Automation
00:11:33 - Clear Notification for Recorded Conversations
00:11:44 - Regular Bias Checks
00:11:55 - Labeling AI-Generated Content
00:12:05 - Protecting Reputation and Customer Loyalty
00:12:16 - Summary and Closing Remarks
00:12:59 - Additional Resources and Blog Post Information

00:10:40 - "Doing these things isn't just about avoiding trouble, it's about protecting your reputation and ensuring customers keep coming back and doing business with you more."

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

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2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales