It’s finally here… the financial Olympics of the year. Black Friday to Cyber Monday is loud, chaotic, tempting, and honestly? It can be BRILLIANT — if you shop with strategy instead of spiralling.

In this episode, I’m breaking down the psychology behind the sales, how retailers use scarcity + urgency to make us overspend, and why midlife women are uniquely targeted (and uniquely powerful when we shop intentionally).

We cover:

• Why your brain goes wild during sales

• How identity buying creeps in (hello, future self fantasies)

• Why Australian women are conditioned to “only buy on sale”

• Emotional spending in November — and how to stop it in its tracks

• The real-life system for getting what you actually want

• The best hacks for Black Friday through Cyber Monday

• How to avoid the Afterpay hangover

• What small businesses need from us

• And how to walk out of the sales feeling empowered, not regretful

This is your no-guilt, no-shame guide to spending with intention, clarity, and agency.

Because when you shop intentionally, you’re not just buying things — you’re building trust with yourself.

LINKS:

• Join the Happy Money Membership (founding member offer)

• Forest Superfoods offer
• Follow Phoebe on Instagram (@thehappymoneyjourney)

• Join the Happy Honeys Facebook group

If you enjoyed this episode: Leave a review, share it with a friend, and tag me — I love hearing how you’re navigating these sales with confidence and clarity.