S4 E21: Alice's Unbirthday Party | Blurring the Lines of Attraction Design
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S4 E21: Alice's Unbirthday Party | Blurring the Lines of Attraction Design
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What happens when an attraction isn't just a show, a walkthrough, or an interactive space... but all three at once?
This week, Marissa presents her very first solo Imagineering project, transforming EPCOT's UK Pavilion into Alice's Unbirthday Party, a story-driven Wonderland adventure where guests become active participants in a secret celebration hidden from the Queen of Hearts.
Blending an interactive hedge maze, immersive environments, live storytelling, and playful exploration, this concept reimagines one of World Showcase's quietest corners as a fully connected guest experience where every choice helps bring the Unbirthday Party to life.
More than an Alice in Wonderland attraction, this episode explores a growing trend in modern Imagineering: the blending of traditional attraction formats into a single, seamless experience.
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