S3 E71: Brand Strategy Reddit: Five Companies in a Trench Coat, Brand Drift, and Positioning Problems
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S3 E71: Brand Strategy Reddit: Five Companies in a Trench Coat, Brand Drift, and Positioning Problems
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ナレーター：
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著者：
Brand strategy is easily derailed.
All of a sudden, the whole company invites itself into the room, sales invents three new offer names, the CEO wants the brand to feel “premium”, and nobody can accurately explain what the business does.
In this solo episode, Jack Ferguson answers brand strategy questions from Reddit that cover a spectrum of issues that arise within companies.
He covers:
- How to stop brand strategy meetings turning into philosophy club
- What to do when your positioning, USP, and messaging get a “nobody cares” response from the market
- How to know whether your positioning is effective
- The impact of changing a brand name on brand equity
- How to think of a personal brand vs a company brand
- Ways in which “premium” positioning falls apart
- How to know whether you need a rebrand or refresh
- What to do when sales, marketing, leadership, and customer success all describe the brand differently
- Brand Architecture issues after mergers and acquisitions
- Prerequisites to altering brand assets like your logo
Helpful Links:
Find Jack:
- On LinkedIn
- Website
Find The Push:
- On LinkedIn
- On YouTube Music
- On TikTok
- On Instagram
- Website
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