Most entrepreneurs waste time and money on PR that doesn’t work. Why? Because they’ve been sold a lie.

In this episode of No Bullsh*t Talks, I’m joined by Priscilla Pollara — former top-tier journalist and strategic advisor to government officials — who now helps small business owners build brands that actually get noticed.

We break down the biggest myths around PR, media exposure, and personal branding, and Priscilla shares what founders really need to focus on to build credibility and visibility without faking it for the 'Gram.

If you’re trying to grow your brand, land media, or just stop being invisible — this one’s for you.

🔑 In this episode:

• Why most PR strategies fail for small business owners

• The real point of personal branding (and how to do it without cringing)

• What journalists and decision-makers actually care about

• Where to start if you’ve never done PR before

• The truth about being “your authentic self” online

  
  

Timestamps:

0:00: Trailer

0:31: Intro to No Bullsh*t Talks

1:09: Introduction to Priscilla

3:32: What is personal branding?

8:54: Personal branding v PR

17:06: PR v Content

28:14: Your digital online presence

39:24: PR tips for entrepreneurs

49:39: How do you get into press

Show Notes and Transcript

Visit the website to get the transcriptions, notes and more insights from the episodes:

https://n0bspodcasts.com

What is the podcast?

This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice.

If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you.

No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way.

🎧 Listen For Free

Apple Podcasts: https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771

Spotify (You can also watch the video here): https://open.spotify.com/show/7mYsm8OcmGNnQCiyeKoFEE

Castbox: https://castbox.fm/channel/id4759866?country=gb

Radio Public: https://radiopublic.com/no-bullsht-talks-GA1ZbP

RSS Feed: https://anchor.fm/s/464e7ed8/podcast/rss

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https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771

Who is Sabrina?

👋🏽 Hey! I’m Sabrina, a serial entrepreneur who can’t stand all the bullsh*t business advice and fakeness that’s found online in the world of entrepreneurship.

I love having interesting conversations with ambitious entrepreneurs, so I’ve been doing this, recording them and sharing them with you 😊

I want to show you all the TRUTH.

What it’s really like running a business in different industries and the real stories behind the successes.

Not just the glamourous parts of entrepreneurship.

Sabrina’s Socials

🌏 Podcast Website: https://n0bspodcasts.com

🌏 Sabrina’s Website: https://sabrinachevannes.com

🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1

📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes

👩🏽‍💻 LinkedIn: https://linkedin.com/in/sabrinachevannes

📸 Instagram: https://instagram.com/sabzyc

🐦 Twitter: https://twitter.com/sabzyc

⏰ TikTok: https://tiktok.com/sabrinachevannes

Priscilla's Socials

🌏 Top Trick website: https://toptrick.co.uk/

👩🏽‍💻 Priscilla's LinkedIn: https://www.linkedin.com/in/priscilla-pollara-18802378

📸 Priscilla's Instagram: https://www.instagram.com/priscillacomms

📧 Get in Touch

I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!