S3 E5 Chantal Miyagishima on Knitatude, Size Inclusivity and Building a Knitting Business
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S3 E5 Chantal Miyagishima on Knitatude, Size Inclusivity and Building a Knitting Business
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Chantal Miyagishima is the designer and creative force behind Knitatude, one of the most recognisable brands in modern knitting.
We talk about how she went from selling handmade scarves at markets to building a pattern business, writing Sweater Success and creating a community of more than 250 knitters.
Chantal explains what really goes into grading garments across a wide range of sizes, what she has learned from ten years of pattern testing, and why inclusive design is much more complicated than simply scaling a sweater up or down.
We also talk about marketing, burnout, slow fashion, boxing, knit nights, AI-generated patterns and why Chantal still replies to almost everyone who messages her.
Find Chantal:
Instagram, TikTok and YouTube: @Knitatude
Sweater Success is available wherever books are sold.