What actually makes networking work and why does it feel so uncomfortable for so many people?

In this episode, Sophia breaks down the biggest mistakes people make at networking events and offers a refresh approach to building relationships that actually lead to opportunities (without feeling slimy, salesy, or cringe).

You’ll hear why treating networking like a transaction almost always backfires, and how shifting into a mindset of curiosity, generosity, and genuine connection creates far better long-term results. Sophia shares real stories from nearly two decades of networking experience to show why being fully yourself is not a liability, but your greatest advantage.

She also walks you through how to clearly and confidently explain what you do without rambling, confusing people, or launching into an awkward elevator pitch, and why clarity is one of the most underrated networking skills. You’ll learn how to create a simple one-liner that helps people instantly “get” what you do, remember you later, and refer you naturally.

Finally, Sophia covers how to think about follow-up in a way that feels aligned and sustainable, whether that’s inviting someone to coffee, a consult, or simply staying connected over time.

If you want to grow your business through relationships, referrals, and word-of-mouth, this episode is for you.

To register for the free webinar No More Cringe: A Simple, Human Way to Network and Grow Your Business, happening December 18 at 1 p.m. EST, Click here.

Purchase your copy of Unleash Your Favorite Self book and the corresponding journal.

Interested in one-on-one coaching? Click here to schedule a Roadmap session with Sophia.

Download the Favorite Self app in the Apple Store or Google Play.

Connect with Sophia on Facebook, Instagram or YouTube

Have a topic you would love to hear Sophia address on the podcast? Send your ideas to hello@sophiahyde.com