In this week’s episode, Sophia kicks off a brand-new series that speaks directly to the entrepreneurs, dreamers, and business owners in her community—whether you’re just getting started, rebuilding from scratch, or already successful but craving something that feels more aligned.

After months of talking about living your 10/10 life, Sophia realized a huge portion of her audience is hungry for guidance on creating a business that actually supports the life they want—not the other way around. Today, she lays the foundation for what she calls your favorite business: a business that fits your strengths, your personality, your season of life, and your deepest values.

Sophia breaks down the three essential pillars every entrepreneur must build before their business can truly thrive:

1. Value: Are you solving a real problem?

Business only works when people are willing to pay for the solution you offer. Sophia shares tangible examples—from glasses and purses to real-world photography and handmade products—of how value is defined by the customer, not the creator. She unpacks why so many new entrepreneurs struggle to communicate the problem they solve and why clarity is everything.

2. Alignment: Does the business model actually fit you?

This is the piece Sophia sees entrepreneurs overlook the most. She shares stories from multiple industries—coaching, photography, Etsy shops, financial services, even plumbing—to show how small pivots can transform burnout into joy. She also opens up about her and Brandon’s journey in the video production world and why stepping away was the best decision for their mental health and marriage. The message: success means nothing if it’s not aligned with who you are.

3. Visibility: Are you in the right rooms with the right people?

Most businesses don’t fail because the offer is bad—they fail because the owner isn’t meeting enough of the right people. Whether online or in person, Sophia explains why showing up strategically matters more than posting endlessly on social media. She introduces her powerful “7–2–1 Rule” from her book and explores how the culture of the room changes everything about who you attract and who you’re meant to serve.

This episode is a grounded, honest, and encouraging invitation to rethink how you run your business heading into 2026. With more coming next week, Sophia sets the stage for a podcast mini-series that will help you build a business that feels deeply aligned, deeply valuable, and deeply yours.

Purchase your copy of Unleash Your Favorite Self book and the corresponding journal.

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Have a topic you would love to hear Sophia address on the podcast? Send your ideas to hello@sophiahyde.com