Every product has a story but are we measuring the whole story?In this System Shapers episode of Get Set Green, host Pooja R V sits down with Dr. Mary Ann Curran, one of the world's leading pioneers in Life Cycle Assessment (LCA), former Chief of the U.S. EPA's Sustainable Technology Division, and author of some of the field's most influential books.Discover how Life Cycle Thinking is transforming the way governments, businesses, and consumers evaluate sustainability and why looking beyond carbon is essential for making better decisions.We discussed about:1. Why "green" products aren't always as sustainable as they seem?2. How Life Cycle Assessment shapes business, policy, and global sustainability?3. The role of LCA in CBAM, CSRD, circular economy, and corporate decision-making.4. The future of sustainability in an AI-driven world.Whether you're a sustainability professional, student, policymaker, or simply curious about making better choices, this episode will change the way you think about the products you use every day.Guest Dr. Mary Ann Curran: https://www.linkedin.com/in/maryanncurran

Host Pooja R V: https://www.linkedin.com/in/poojarv/

Have a guest or topic you'd like us to feature? Let us know! Follow Get Set Green on Spotify, Apple Podcasts, and Instagram @getsetgreen.in.