What does it actually take to build a personal brand that works?

Joe Gannon, founder of personal branding and content agency Amplify, has been behind some of the biggest names in the creator economy — including Chris Williamson (now top 10 on Spotify's Global charts) and Ali Abdaal.

In this episode, we get into the real story: the burnout, the business lessons he learned three years too late, the difference between building an audience and generating leads, and why most people are doing personal branding completely wrong.

If you've ever wondered whether you actually need a personal brand, whether it's worth the time, or how to know if your content is landing for the right reasons — this one's for you.

In this episode:

– How Joe accidentally started an agency (and didn't realise it for three years)

– The one email that changed everything

– Why your personal brand is already working — just not intentionally

– Audience path vs leads path: which one are you on?

– The biggest lie in the personal branding space

– Why long-form content has no hiding place for bullshit

Show Notes and Transcript

Visit the website to get the transcriptions, notes and more insights from the episodes:https://n0bspodcasts.com

What is the podcast?

This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice. If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you. No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way.

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Joe's Socials

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I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!