In this episode of Secrets of the C-Suite, we sit down with Barb Gustafson, co-owner of Paul Mathew Vineyards, to talk about entrepreneurship, leadership, and what it takes to build a business from the ground up.

Barb shares how her career began in hospitality and restaurants in Vancouver, where a growing curiosity about wine turned into a passion that ultimately led her to California and into the wine industry full time. Along the way, she spent years in hospitality with Four Seasons Hotels and Resorts, before meeting her husband and business partner, Mat Gustafson.

Together, they built Paul Mathew Vineyards into the boutique winery it is today. Barb reflects on the early years of wearing multiple hats while helping grow the brand and customer base, and how opening their tasting room became a pivotal step in connecting directly with their community.

She also offers an honest look at the realities of running a small winery today—from changing consumer habits to the importance of relationships and customer loyalty. At the heart of the business is the partnership between Barb and Mat, balancing winemaking craft with hospitality and experience.

It’s a thoughtful conversation about entrepreneurship, resilience, and building something meaningful—one relationship at a time.

Paul Mathew Vineyards website: paulmathewvineyards.com

** Enjoyed this episode? We’d love to hear your thoughts. Subscribe and leave us a 5-star rating to help others discover the podcast. We’re so grateful to each and every listener!

——— Connect with your hosts ———

Email Juliet: julietclothier@gmail.com
LinkedIn / Instagram / www.julietclothier.com

Email Susan: susan@susanasutherland.com
LinkedIn / Instagram / www.susanasutherland.com

Secrets of the C-Suite is both a podcast AND a leadership consultancy. Learn more about our offerings.