What would you say if opportunity met you in an elevator? 👀

In this episode of Just Us with Liz & Kere, we introduce a brand new segment—The Elevator Pitch—and welcome our first-ever guest, entrepreneur and master esthetician Erica Fulton, owner of Kin Skin & Wellness.

From corporate strategy to entrepreneurship and self-care, this episode is packed with gems on how to show up prepared, positioned, and confident.

✔️ What an elevator pitch is—and why you need one

✔️ How to clearly communicate your value

✔️ Transitioning from military service to entrepreneurship

✔️ Skincare for melanated skin & common myths

✔️ The connection between stress, health, and your skin

✔️ Why self-care is essential—not optional

00:00 – Welcome to Just Us with Liz & Kere

00:00:45 – Teachable Moment: What is an elevator pitch?

00:02:10 – Key components of a strong elevator pitch

00:05:10 – Why your elevator pitch matters for your career

00:06:30 – Introducing our first guest: Erika Fulton 🎉

00:08:40 – Erica’s elevator pitch (masterclass!)

00:09:30 – Breaking down what makes a great pitch

00:11:00 – Erica’s background: military to entrepreneurship

00:12:00 – What is paramedical tattooing? (powerful impact)

00:13:20 – Restoring confidence after trauma & surgery

00:14:30 – Mind-body connection: how skin reflects stress

00:15:00 – Skincare myths: yes, Black women need SPF 👀

00:16:00 – Gut health, stress & skin explained

00:18:00 – Creating safe spaces through wellness services

00:18:50 – How Erica got started in esthetics

00:20:00 – Representation in skincare for melanated skin

00:21:30 – Hyperpigmentation explained (the science!)

00:23:00 – Why TikTok skincare trends can be risky ⚠️

00:25:00 – How to connect with Erica & Kin Skin Wellness

00:26:00 – Water & skincare: fact or fiction? 💧

00:27:30 – “Black don’t crack”… or does it? 👀

00:30:00 – Final advice: self-care, rest & consistency

00:33:00 – Boss It, Gloss It, or Toss It (fun segment begins 🔥)

00:33:30 – Hot comb vs flat iron vs curling iron

00:37:00 – Bar soap vs body wash vs water debate 😂

00:40:00 – Washcloth vs African net vs loofah

00:42:30 – Bonnet vs scarf vs satin pillowcase

00:50:00 – Quick take: what feminism really means

00:52:00 – Closing + where to find Just Us merch

“If I asked you to list everyone you love… how long would it take for you to get to yourself?”

Full episode available on YouTube, Spotify & all platforms

🔗 https://linktr.ee/lizthepurposecoach

Erica Fulton

🌐 www.kinskinwellness.com

📱 @kinskinwellness

Do you have your elevator pitch ready? 👀

Or are you still “figuring it out”?

Drop your answer in the comments ⬇️

Subscribe for real conversations for Black women navigating corporate spaces

👍 Like | 💬 Comment | 🔁 Share

#JustUsPodcast #ElevatorPitch #BlackWomenInBusiness #Entrepreneurship #SkincareForBlackWomen #CareerGrowth #WomenInLeadership #SelfCareMatters #BossItOrTossIt