Curious what ChatGPT's new ad platform means for your business?

You're not alone. In this episode, Katie and Noel break down OpenAI's announcement that ads are coming to ChatGPT, what that means for the platform's 800 million weekly users, and why only 5% of them actually pay for a subscription.

They reveal how these ads will work differently from traditional display advertising, what OpenAI admitted about their models in yesterday's town hall, and why some power users are already making the switch to other platforms. Plus, insights on whether 2026 could be make or break for OpenAI.

Perfect for business owners weighing up advertising opportunities, anyone wondering if ChatGPT is still worth paying for, and those curious about where the AI landscape is heading next.

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