Most trades owners know people are hard to find.

But the bigger issue is what happens when recruiting stays reactive.

Wrong hires create turnover.
Turnover hurts culture.
Culture problems hit safety, continuity, growth, and long-term business value.

In this episode of Builders, Makers, Doers, Andy Bassett and Elliot Bassett talk about why recruiting is not just an HR task. It is one of the most important systems inside a resilient trades business.

They break down what they have seen with clients, what they have experienced inside Ellerbrock-Norris, and why the strongest companies are always building a pipeline of the right people before the need becomes urgent.

In this episode, you’ll learn:

- Why people are the foundation of a resilient business
- How reactive recruiting creates hidden costs across the company
- Why the wrong person in the wrong seat can damage culture fast
- How recruiting impacts safety, continuity, key personnel planning, and exit readiness
- Why employer positioning matters just as much as client positioning

If you own, lead, or help run a trades business, this episode will hit home.

▶ Watch the full episode and subscribe to Builders, Makers, Doers.

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https://www.ellerbrock-norris.com/book

Connect with the Hosts

Andy Bassett
CEO, Ellerbrock-Norris
https://www.linkedin.com/in/andy-bassett-cpcu-cic-7711853/

Elliot Bassett
President and Partner, Ellerbrock-Norris
https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/

🌐 https://www.ellerbrock-norris.com/

Chapters:
00:00 – Recruiting as business resiliency
03:40 – Why recruiting needs a system
07:20 – The best leaders always recruit
10:45 – The real cost of bad hires
12:50 – Moving beyond reactive hiring
15:40 – Wrong person, wrong seat
17:10 – How hiring impacts business risk
19:40 – Defining the ideal employee
22:40 – Marketing to talent, not just clients
26:10 – Turning culture into a recruiting advantage
28:05 – Why pre-hire systems matter
31:05 – A real trades company recruiting journey

We often talk about the 10 impact areas of risk within a business. Now, you can join us for a FREE Resiliency Audit. In 30 minutes, we'll comb through your business, find where you may be at risk, and deliver a detailed plan on how to address the issues. Time to stop being reactive – and commit to being proactive. Schedule your audit today.

You clearly like learning how other businesses are building resiliency. From the people the hire to their safety practices, risk management strategies, exit planning and more. Now, you can do a deep dive on YOUR business – for free. We'll dive into your business and deliver a detailed report that shows you actionable next steps and potential cost long-term savings. Sign up today at www.ellerbrock-norris.com/resiliency.