In this episode, I chat with Lisa Johnson, brand and web designer and owner of Verve & Concord. We chat about her decision to pivot her business and niche down to work specifically with Catholic and faith-based women in business, what led her there, how it's deepened her client connections, and why choosing a niche that's personally meaningful makes a difference in how you show up and market yourself.

Guest Name: Lisa Johnson

Guest Website: verveandconcord.com

Guest Social: @verveandconcord

Guest Linkedin: linkedin.com/company/verveandconcord

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design