There's a scam going around publishing right now, and I couldn't stop thinking about it until I made an episode about it. A few months ago I got targeted. Then three different writers emailed me asking if an email they'd received was real. Then I got targeted again—and that time I actually clicked the link.

Here's the shape of it: an email lands from someone who sounds exactly like a real editor, agent, or fellow author—real name, real title, sometimes even a real-looking corporate signature. The one thing that gives it away every single time: it's coming from a Gmail address, not a business one. I'm reading you some of the actual emails writers have forwarded me (including one "from" a very famous author who was very much not writing it) and breaking down the exact red flags in each—because if you're putting yourself out there as a writer at all, you're a target too.

Love the show? Share it with a fellow writer or leave a review! For more resources, visit thebookincubator.com.

Want to watch the video episodes? Visit https://www.youtube.com/@maryadkins

Let's connect! Come say hi on Instagram: @book.incubator

Happy writing! — Mary

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RESOURCES:

Ready to write your dream book? Apply for The Book Incubator with no obligation to enroll and get my free training HOW TO WRITE AN (ACTUALLY) GOOD BOOK IN 45 MINUTES A DAY: https://www.thebookincubator.com/

A Novel in 52 Prompts - A scene-by-scene blueprint for writing your novel: https://www.thebookincubator.com/novel-in-52-prompts

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Hi, I'm Mary!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York Post “Best Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press). My memoir, You Might Feel A Little Pressure, was released by Third Rail Press in 2025.

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 7-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

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