In this episode, Sam, the founder of Retention Made Simple, discusses the importance of treating clients and contacts as humans rather than transactions. She shares a personal story about making a transactional mistake and how she corrected it to restore the relationship. Tune in for insights on building stronger client retention strategies, how to handle and learn from mistakes, and practical tips like getting more referrals without asking. Sam also highlights the importance of starting strong from the first hello and offers actionable advice through her weekly Sticky Note Retention Tips workshop.

Link to the weekly training + demo: https://retentionmadesimple.com/demo

Affiliate link for Thanks: https://thanks.io/?afmc=9so00:00

Introduction: Sustainable Business and Client Retention01:10

Confessions of a Retention Expert01:53

The Importance of Building Relationships02:50

A Personal Story of a Failed Pitch06:46

Steps to Repairing a Relationship08:22

Retention Starts at Hello09:27

Practical Tips for Client Retention10:39

Upcoming Workshops and Final Thoughts13:57

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