S02E45 | Rob Hall - how chewing home made jerky out bush turned into the Beef Chief phenomenon with over 70k customers.
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S02E45 | Rob Hall - how chewing home made jerky out bush turned into the Beef Chief phenomenon with over 70k customers.
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🎙 New Episode Drop!
S02E45 | Rob Hall - how chewing home made jerky out bush turned into the Beef Chief phenomenon with over 70k customers.
In this episode of the VBC Podcast, we chat with Rob Hall, founder of The Original Beef Chief — one of Australia’s leading premium jerky brands. A former Australian Army soldier with 2RAR, Rob turned his grit, humour, and love for quality Aussie beef into a multi-award-winning business now serving over 70,000 customers nationwide.
What started as frustration over a bad bag of jerky during a field exercise in Townsville became a mission to make jerky the right way — tough, chewy, full of flavour, and unapologetically Australian. Rob shares how his military mindset helped him build a thriving brand from scratch and why he believes veterans have an unfair advantage in business: discipline, resilience, and the courage to back themselves.
👉 Website – veteranbc.com/veteran-media
🌐 Learn more: originalbeefchief.com
🌐 Join the VBC Community: veteranbc.com/join-our-community
#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #AustralianArmy #2RAR #BeefChief #AussieMade #VeteranEntrepreneur #Leadership #SmallBusiness #Resilience