S.2 Ep. 116: So You Want to Be a Book Influencer? Jaimee Johnson of ThtGrlReads Tells All
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Welcome back to The Mythic Mic Podcast! This week, host Bethany Amanda and co-host Amara are joined by book influencer and content creator Jaimee Johnson, known as ThtGrlReads, for an unfiltered conversation about Bookstagram, brutally honest reviews, paid partnerships, viral content, and the books actually worth the hype.
Jaimee takes us behind the account to talk about how a lifelong love of reading turned into a massive online platform, why she never planned on becoming a full-time creator, and what readers don't always see behind the polished world of book influencing. From the loneliness and cliques that can exist behind the scenes to the assumption that paid reviews can't possibly be genuine, Jaimee gets candid about what it actually means to turn talking about books into a career.
Then we get into the books. Jaimee shares the reads she thinks deserve WAY more attention, her current God-tier favorites, why Zodiac Academy will always have a special place on her shelf, what makes a good bully romance, and why romantasy desperately needs to stop following the same blueprint. We also talk reading slumps, emotional damage, why she prefers going into books completely blind, and the kind of plot twist capable of making her physically put a book down and recover.
And if you've ever wondered how to actually grow a bookish social media account, Jaimee is sharing the strategy behind the chaos: say something worth reacting to, hook people immediately, stop sanding off the weird parts of your personality, and give people a reason to remember you, not just the book you're holding.
📚 Can a paid book review still be completely honest?
🔥 Are viral romantasy books starting to follow the exact same formula?
👀 And is the secret to growing online simply being weird enough that people can't scroll away?
If you love unfiltered book opinions, underrated romantasy recommendations, Bookstagram drama, chaotic reading habits, controversial takes, and finding out what really happens behind the scenes of a major bookish platform, you don't want to miss this episode.
🔥 IN THIS EPISODE, WE TALK ABOUT:
✨ How Jaimee went from lifelong fantasy reader and fitness creator to building ThtGrlReads and making book content her primary career.
✨ Why some of her earliest viral content came from creating the recommendation videos she wished already existed.
✨ What readers don't see about influencer culture, including loneliness, creator cliques, follower counts, and the weirdness of realizing someone only wants to make content with you because you have the biggest platform.
✨ The assumption that paid partnerships mean dishonest reviews and Jaimee's rule that she reads a book first, turns down partnerships for books she doesn't like, and only promotes books she can genuinely recommend.
✨ Her advice for aspiring creators: find gaps in existing content, develop something you're known for, have an opinion people can actually debate, and never waste the first five seconds of a video.
✨ Why the parts of yourself you're tempted to edit out because they're “too weird” might actually be exactly what makes people want to follow you.
✨ Jaimee's chaotic approach to choosing her next read: recommendations, author pitches, pretty covers, viral emotional damage, or simply seeing someone crying on the internet.
✨ The underrated romantasy books and series she thinks deserve more attention, including Dominion, the Flame Cursed Fae trilogy, and the Bewitched series.
✨ Her God-tier reads, from Zodiac Academy and Anathema to Kissed by the Gods, The Bone Season, and more.
✨ Why “why choose” works better for her when the relationships are surrounded by a genuinely deep fantasy story and why spice without enough story or buildup can kill the payoff.
✨ Whether romantasy is becoming too formulaic, why readers deserve more than the same story in a different package, and the kinds of ambitious fantasy twists Jaimee wants authors to take more chances on.
✨ Plus: bully romance, controversial book opinions, a 36-pound watermelon, and why Jaimee insists she's not actually mean.
CONNECT WITH US
🎙️ The Mythic Mic Podcast – @MythicMic
👤 Bethany Amanda – @BethanyinFantasyland
👤 Sara Santillan – @the_magical_quill
📚 Jaimee Johnson – @ThtGrlReads
✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.