Everyone said launching a brokerage during a pandemic was a terrible idea. Ryan Serhant did it anyway. SERHANT. now has over 600 advisors and is one of the fastest-growing firms in the country.

What you'll learn:
• Why Serhant walked away from a top brokerage to build his own during COVID
• How he scaled from zero to 600+ advisors and became a top brokerage in under four years
• The AI-powered tools SERHANT. is building that most firms won't have for years
• His aggressive pricing strategy and why the old brokerage model is already dead

Ryan Serhant is the CEO of SERHANT., star of Bravo's Million Dollar Listing New York, and Netflix's Owning Manhattan. He's one of the most recognized names in real estate.

00:00 Intro
01:28 From Reluctant CEO to Brokerage Leader
04:25 Managing a Growing Team
09:00 Pandemic Opportunities for Business Growth
13:56 Reaching Future Buyers With YouTube
18:20 Leveraging AI in Real Estate
20:15 The Future of Brokerages
23:20 AI-Powered Real Estate Assistant Demo
29:44 Expansion Plans
32:14 Aggressive Pricing Strategy Explained
36:53 Attracting Top Advisors from Big Brokerages

BAT Disrupt is hosted by Matt Breitenbach — born and raised in the Hamptons, Managing Principal Broker and CEO of the Breitenbach Advisory Team (BAT). Twenty years in this market. Over $3 billion in career sales. He started at 22, crossed $1 billion in sales before 30, and has represented NBA champions, hedge fund principals, and entertainment executives across some of the most significant transactions on the East End — including the $85M former Calvin Klein oceanfront estate.

BAT is the Hamptons' leading luxury real estate team. Featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Variety, and Billboard. Named by Inman News as one of the best real estate podcasts in the country.

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📲 @mattbreitenbach | @breitenbachadvisory

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