Released in May 2024, the Rudy Project Wingdream accelerated the idea of what an aero helmet could be. It changed the game for triathletes and cyclists all over the world, amateur and elite. The helmet is so fast, pros are going off-sponsor to race in it!

"Oversized" lids are a big deal now and Rudy Project really pushed that agenda forward. But how? Why? And with what R&D, engineering, testing and real-life knowledge goes into creating something like this? We decided to find out!

Mike Buenting; the Sports Marketing Manager for Rudy Project's North American division, Matt Hanson; pro triathlete and Rudy Project sponsored athlete, as well as Geoff Eaker; General Manager of A2 Wind Tunnel all join the show to give a deep dive into one of cycling's most exciting tech pieces.

We chat about the development of the helmet, bringing wind tunnel testing and real-world riding together, the impact of pro athlete input in the final product, the growth of a brand through a product like this, and what it means to riders, teams, and Rudy Project as a whole.

To stress, this is NOT a paid episode, nor am I, Carter Lewis, receiving any form of kickback, monetary or others. Cool cycling technology is what gets people into the sport and long-time athletes keep chasing goals. This episode is for all the tech nerds and marginal gain hunters!

Rudy Project Wingdream: https://www.rudyprojectna.com/collections/rudy-project-aero-helmets/products/wingdream

Mike Buenting Instagram: @buentingm

Matt Hanson: @matthansontri

Matt's coaching website: https://www.matthansontri.com/

Geoff Eaker/A2 Wind Tunnel: https://a2wt.com/

Instagram: @a2windtunnel