Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.

Key topics

• The three hats of a flower farmer: grower, florist, business owner
• The importance of building your business around your desired lifestyle
• How to identify your hero crops for maximum profitability
• Pricing strategies that reflect value, not just costs
• Effective marketing and storytelling to attract customers
• The role of systems and knowing your numbers in farm success
• Setting a focused 90-day action plan for growth
• The importance of saying no to non-essential opportunities

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection