In this episode of Roots, designer Tim Quirino returns after five years to share his journey from Meta to Threads and now Shopify’s Remix team. Tim reflects on embracing creativity without constraints, building brands with personality, and finding freedom in “vibe coding” and play. He also unpacks how AI is reshaping the role of designers—making the work both more exciting and more dangerous. Beyond design, Tim opens up about life at 40, choosing intentionality, and why pursuing what excites you is the key to growth.

00:00 Reconnecting After Five Years

01:50 Tim's Journey at Shopify and Threads

09:00 The Creative Freedom in Startups

17:24 Embracing Playfulness in Design

24:32 AI's Impact on Design and Development

30:37 Personal Growth and Future Aspirations

Katrina Lachica is the Senior UX Manager at Cebu Pacific, where she leads efforts to strengthen design culture, streamline operations, and build out research practices.

She brings over 13 years of experience in the software industry, with past roles at Lexagle, ING, Sakay.ph, and Hewlett Packard Enterprise. With a strong foundation in web development, Kim has spent the last 8 years specializing in design operations and design systems—bridging technical depth with design strategy.

In this episode — we talk about building UX maturity in legacy organizations, making design systems work in the real world, and growing your career by staying curious and scrappy.

JP Dionisio is an Enterprise Webflow Developer at MakeBuild who has shipped scalable marketing websites and work forTypeform, Coca-Cola, Johnson & Johnson, Globe, and Samsung. He is also a Webflow Global Leader, rallying 1700+ Filipino creatives as head cheerleader of Webflow PH. His north star: design with purpose and lift local talent onto the global stage.

In this episode, we talk about JP’s pivot from architecture to Webflow, how he attracted offers from prominent enterprise Webflow agencies, and why designing systems—not just pages—sets you apart.