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  • How to Launch a New Product in an Old-School Industry with Taron Young
    2025/05/01

    What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.

    This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.

    Timecodes:

    00:00 – Intro to Rooted in Innovation and guest Taron Young
    01:45 – Taron’s background and current role in building materials
    03:00 – Why most product launches fail: market research mistakes
    06:15 – Finding early adopters and incentivizing them the right way
    08:45 – The role of distribution and channel development
    10:00 – Tariffs, pricing strategy, and maintaining integrity
    16:25 – Understanding and influencing specifiers and builders
    21:45 – Holding the spec: how to protect your product from being swapped
    25:05 – What true market development looks like (vs. sales)
    27:00 – Why you need trust and long-term relationships in this business
    30:00 – How technology has changed sales—but not relationships
    34:45 – Advice for launching new products: don’t skip the research
    38:30 – Final thoughts: check your ego, listen, and partner well

    Resources:

    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
    Connect with Jim Mancini on LinkedIn
    Connect with Taron Young on LinkedIn
    Connect with Dionisio Roman III on LinkedIn

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    40 分
  • From Permits to Infrastructure: The Unsung Work of Civil Engineers with Steve Parker
    2025/02/05

    In this episode of Rooted in Innovation, we sit down with Steve Parker, a seasoned civil engineer with decades of experience in property development and infrastructure. Steve takes us through the unseen yet essential role civil engineers play in making our homes and communities function smoothly. From navigating permits and stormwater regulations to understanding surveying, land development, and cost factors, Steve provides valuable insights into how homeowners, contractors, and municipalities work together to create sustainable and functional spaces. Whether you're planning a home addition, a new pool, or large-scale land development, this conversation will shed light on the often-overlooked world of civil engineering.

    Timecodes:
    00:00 - Intro to Rooted in Innovation
    00:27 - Welcome & Guest Introduction: Steve Parker
    01:25 - What is Civil Engineering & Why It Matters
    02:24 - How Civil Engineers Support Homeowners & Contractors
    04:30 - Permits: The Necessary Evil of Construction
    06:10 - The Growing Costs of Stormwater Management
    08:24 - Understanding Impervious Coverage & Drainage Issues
    12:57 - Why Regulations Are Getting Stricter
    14:25 - Sponsor Break: Tree Staple – The Smarter Way to Plant Trees
    15:19 - The Importance of Property Surveys in Development
    17:34 - Topographical Surveys: What They Are & Why They Matter
    20:40 - Advancements in Mapping & Civil Engineering Technology
    22:24 - Merging Generations in Engineering & New Innovations
    24:36 - Finding the Next Generation of Civil Engineers
    26:26 - The Complexity of Mineral Rights & Land Ownership
    29:26 - The Challenges of Multi-Generational Businesses
    30:35 - What Steve Finds Most Rewarding in His Work
    34:38 - Project Timelines: Why Homeowners Should Plan Ahead
    35:02 - Steve’s Advice for Homeowners Considering a Project
    37:54 - Engineering Differences Across States
    39:45 - Final Thoughts & Key Takeaways
    41:24 - Closing Remarks & Where to Find Parker Engineering

    Resources:
    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
    Connect with Jim Mancini on LinkedIn

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    42 分
  • Combating Invasive Species: Strategies for Restoring Biodiversity with Liane DeRosa
    2024/12/03

    In this episode of Rooted in Innovation, hosted by Dionisio Roman and Mike Nusser, and sponsored by Tree Staple, we dive into the growing challenge of invasive species with environmental expert Liane DeRosa. Liane discusses the impact invasive plants and animals have on ecosystems, from habitat destruction to biodiversity loss. She shares practical strategies for combating invasive species, the importance of planting native species, and inspiring success stories of ecosystem restoration. Whether you’re a property owner, gardener, or environmental enthusiast, this episode equips you with actionable insights to protect and restore our natural world.

    Timecodes:
    0:00 – Introduction to Rooted in Innovation
    0:28 – Meet Leanne DeRosa: Advocate for biodiversity and environmental protection
    1:01 – Defining invasive species and their threats
    2:31 – Impact of invasive species on habitats and biodiversity
    3:32 – Monocultures, habitat loss, and new diseases caused by invasives
    5:26 – Regional examples: Florida vs. Northeast invasive species
    8:31 – Challenges with Brazilian pepper trees, knotweed, and bamboo
    12:01 – Historical context: How invasive species arrived in the U.S.
    15:01 – Tips for identifying and planting native species
    17:01 – Success stories: Ecosystem restoration after invasive removal
    20:31 – Herbicide use: Pros, cons, and alternatives
    24:31 – Practical advice for homeowners: Sustainable landscaping
    27:01 – Companion planting and indigenous knowledge in conservation
    35:01 – Closing thoughts: How you can protect biodiversity
    36:42 – Outro: Subscribe and stay rooted in innovation

    Resources:
    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
    Connect with Jim Mancini on LinkedIn
    Connect with Liane DeRosa on LinkedIn

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    37 分
  • The Tech Revolution in Landscape Architecture with Andrew Harrell
    2024/11/07

    In this episode of Rooted in Innovation, host Mike Nusser and co-host Dionisio Roman sit down with Andrew Harrell, a leader in digital technology and landscape design, associated with the East Group, NC State University, and Sun Catcher Greenhouses. Andrew dives into the transformative role of technology in landscape architecture, sharing insights on sustainable greenhouse design, digital tools, and the intersection of data and nature. Tune in to explore the innovative ways technology is reshaping the landscapes we love.

    Timecodes:
    00:00 - Introduction to the Hosts and Guest Speaker Andrew Harrell
    01:12 - Andrew’s Background and Interest in Landscape Architecture
    02:08 - The Role of Digital Technology in Landscape Design
    03:40 - Integrating Engineering and Design Through Technology
    05:15 - Defining Parametric Design in Landscape Architecture
    06:26 - Data-Driven Design Trends in the AEC Industry
    08:01 - Impact of GIS and 3D Modeling in Current Projects
    10:10 - Balancing Cost and Accessibility of Technology
    12:09 - Influences from Family and Gardening on Career Choice
    15:09 - Teaching Technology at NC State
    17:51 - Advice for Professionals Adapting to New Technologies
    21:07 - Setting Standards and Maintaining Industry Communication
    22:28 - Passive Solar Greenhouses: A Sustainable Approach
    25:12 - Different Sizes and Applications for Passive Solar Greenhouses
    29:07 - The Importance of Technology and Sustainability in Landscape Architecture
    31:07 - Academic Pathways in Landscape Architecture
    33:10 - Closing Thoughts and Contact Information

    Resources:
    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
    Connect with Jim Mancini on LinkedIn
    Connect with Andrew Harrell on LinkedIn


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    34 分
  • The Future of Irrigation: Wi-Fi, Wireless Solutions, and Expert Advice from Perry Russo - Part 2
    2024/10/01

    In this episode of Rooted in Innovation, our hosts continue the conversation with Perry Russo, the owner of All County Irrigation. Perry shares his extensive experience and knowledge about modern irrigation systems, highlighting the technical aspects of spray heads, drip irrigation, and rotary heads. The conversation takes a look at the latest innovations in the irrigation industry, including Wi-Fi controllers and wireless solenoids, and addresses common challenges contractors and homeowners face in maintaining efficient irrigation systems. Perry provides insights on how irrigation systems are integral to maintaining landscape investments, offering practical tips and wisdom to both contractors and homeowners alike.

    Timecodes:
    00:00 – Introduction
    00:27 – Working with Reliable Irrigation Experts
    01:38 – Choosing the Right Landscapers
    02:24 – The Difference Between Spray Heads, Rotary Heads, and Drip Irrigation
    05:30 – Working with New Contractors
    06:13 – Adapting to New Irrigation Technologies
    09:13 – Wi-Fi Controllers and Remote System Management
    10:03 – Dealing with Customer Complaints
    11:21 – Homeowners Adjusting Irrigation Settings
    13:25 – The Importance of Proper Water Source and Backflow Preventers
    14:50 – Water Usage Analysis and Client Education
    16:17 – Favorite Irrigation Projects
    17:25 – Advice for Homeowners
    19:12 – Outro

    Resources:

    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

    Connect with Jim Mancini on LinkedIn

    Connect with Perry Russo on LinkedIn

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    20 分
  • The Future of Irrigation: Wi-Fi, Wireless Solutions, and Expert Advice from Perry Russo - Part 1
    2024/09/11

    In this episode of Rooted in Innovation, our hosts sit down with Perry Russo, the owner of All County Irrigation. Perry shares his journey from college student to irrigation expert, providing insights into the technical challenges and innovations in the field. Learn how Perry’s hands-on approach and passion for design have set his company apart, and discover the latest advancements in irrigation technology that are shaping the future of landscaping.

    Timecodes:
    00:00 - Introduction
    00:27 - Perry Russo's Journey
    01:50 - Why Irrigation?
    03:01 - What Sets All County Irrigation Apart
    04:14 - The Purpose of Irrigation Systems
    05:15 - Innovations in Irrigation Technology
    07:15 - Digital Challenges and Maintenance
    09:13 - Design Considerations for Landscape Architects
    10:52 - Working with Landscape Architects
    12:28 - Water Source and Irrigation Needs
    14:27 - Dealing with Hard Water
    17:18 - Sponsorship Segment
    19:01 - Balancing Budget and Quality

    Resources:

    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

    Connect with Jim Mancini on LinkedIn

    Connect with Perry Russo on LinkedIn

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    21 分
  • Secrets to Thriving Gardens in a Changing Climate with Lorraine Mancini
    2024/07/03

    In this episode of "Rooted in Innovation," host Mike Nusser discusses the world of vegetable gardening and climate change with special guest Lorraine Mancini, a seasoned horticulturist and expert in vegetable gardening. Joined by co-hosts Jim Mancini and Dionisio Roman, Lorraine shares her Italian immigrant roots and how a small family garden growing up ignited a passion that motivated her to become a top-class vegetable gardener. She offers valuable insights on innovative gardening techniques such as companion planting, regenerative farming, and hydroponics. Lorraine also discusses practical ways to deal with pests and diseases, the impact of climate change on gardening, and common mistakes that new gardeners should avoid. Whether you're a seasoned gardener or just starting, this episode is packed with practical advice to help you succeed in your gardening endeavors.

    Timecodes:

    00:03 - Introduction and Welcoming Lorraine Mancini
    01:07 - Lorraine’s Background and Journey into Gardening
    09:24 - Innovative Gardening Techniques: Companion Planting and More
    17:35 - Dealing with Pests and Diseases Naturally
    25:26 - Common Gardening Mistakes and How to Avoid Them
    32:15 - Impact of Changing Climate on Gardening
    37:30 - Lorraine’s Personal Experiences with Climate Shifts
    42:16 - Practical Tips for New Gardeners
    47:37 - Sponsor Segment: Tree Staple
    49:19 - Improving Tomato Yields: Tips and Tricks
    54:11 - Fun Anecdotes and Closing Remarks


    Resources:
    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

    Connect with Jim Mancini on Linkedin

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    49 分
  • Innovative Strategies: Exploring Specifier Trends with Brian Miller of ARCAT
    2024/04/16

    Join us for a thought-provoking discussion that uncovers the ebbs and flows of industry shifts, marketing strategies, and the essence of genuine connections in business. From the subtle nuances of spec writing to the evolving role of digital tools, explore a tapestry of insights woven with personal anecdotes and practical wisdom. Whether you're a seasoned entrepreneur or a curious listener, this episode offers an engaging glimpse into the dynamic world of modern business.

    Timecodes:

    Engaging Insights and Industry Trends (00:00 - 19:59)
    Sales Strategies and Marketing Insights (20:00 - 23:59)
    Navigating Challenges and Seizing Opportunities (24:00 - 29:59)
    Spec Writing Dynamics and Industry Challenges (30:00 - 33:59)
    Privacy Concerns and Technological Impact (34:00 - 35:59)
    Brian’s Personal Passions: Cycling and Painting (36:00 - 39:59)
    Anecdotes and Entertaining Experiences (40:00 - 43:06)


    Resources:

    Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
    Connect with Jim Mancini on Linkedin
    Connect with Brian Miller on LinkedIn

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    43 分