Guest:
Derick Hihn – Founder, Shingle Tomb

Guest Links:
Website: https://shingletomb.com

This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after the job, but that energy fades fast, business cards get buried in junk drawers, and even good companies get forgotten when the next roofing issue shows up years later. The episode walks through the origin of Shingle Tomb, how it evolved from rougher early prototypes into a cleaner “briefcase-style” shingle storage box, and why the product works best not as a gimmick but as one piece of a broader referral system. It dives into how the box gives leftover shingles real homeowner value, why a branded leave-behind keeps the contractor visible in garages and storage areas for years, and how that visibility increases the odds of referrals, repeat calls, and word-of-mouth recognition. The conversation also gets tactical on broader referral strategy, including using Yeti cups and functional swag, QR-based referral systems, Facebook community presence, neighbor-to-neighbor introductions during the sales process, and making every part of the roofing experience feel more polished and memorable. It also covers the psychology of standing out in a crowded roofing market, why homeowners remember unique professional touches more than standard install quality, and how a few differentiated “over-and-above” moves can make a company more referable than competitors who all look the same. Overall, this episode is a blueprint for contractors who want to stop relying only on cold lead generation and build a referral engine through memorable systems, functional leave-behinds, and stronger long-term brand recall.

Guest:
Daniel Magazu – Founder, Ride The Wave

Guest Links:
Website: https://ridethewave.info

This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business during COVID, then turned that same playbook into Ride The Wave, a company now helping nearly 200 home service businesses generate brand awareness and inbound leads through local Facebook groups. The episode dives into why most companies fail in groups by posting like advertisers instead of community members, how personal stories and local relevance create engagement, and why the best-performing posts feel authentic rather than promotional. It also covers how to choose the right groups, how often to post, what kinds of photos get attention, and why small shifts in format, timing, and angle can dramatically improve results. The discussion gets tactical on using Facebook groups alongside referrals, personal profiles, customer reviews, and even simple landing pages to convert attention into actual leads. It also highlights the biggest mistakes contractors make when trying to do this alone, why reputation inside community groups matters more than most people realize, and how a single strong post can create long-tail lead flow when the community starts recommending you for free. Overall, this episode is a practical blueprint for contractors who want to turn Facebook groups into a repeatable local lead source instead of treating them like an afterthought.

Guest:
Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona)

Guest Links:
Website: https://ecoroofaz.com/
Instagram: https://www.instagram.com/notyouraveragerooferaz/

This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds people already scroll every day. It breaks down why most contractors don’t post even when they know they should—camera fear, imposter syndrome, overthinking their voice/face, lack of time, inconsistency, and getting emotionally derailed by negative comments—and shows how to flip those into advantages by treating posting like reps in the gym. It explains how frequency creates more “shots on goal,” why posting four times a day across platforms accelerates learning, and why relying on one post per day is a slow way to find what actually works. It dives into the real separation between content types, including why Stories are the relationship engine (DM starters, trust building, warm behind-the-scenes), while feed content is the growth engine, plus how to start without talking on camera by using B-roll, tripods, and meme templates that are designed to be reused. It also breaks down the “secret sauce” most roofing companies miss: building a personal brand page that reps the company hard because people psychologically expect to be sold by a business page but connect with a human page, and how that translates into referrals, power partners, realtor relationships, and neighborhood momentum. Finally, it gets tactical on giveaways (what prizes actually work), events and sponsorships (what’s a waste vs what prints money), chamber/community strategy for “five-mile fame,” and why showing up as your real self—corny, cringy, imperfect—beats polished corporate content every time if you want homeowners to trust you and buy.