Most roofing contractors compete on price.

And that’s exactly why their margins shrink.

In this episode of the Roofing Business Growth Circle, Jacques Skuteeki interviews marketing strategist and author Shel Horowitz, who explains why green roofing isn’t just environmental, it’s a powerful differentiation strategy.

If you're tired of:

• Competing with low-bid contractors
• Watching margins disappear
• Attracting price shoppers
• Fighting in a race to the bottom

This episode will shift how you think about positioning.

Shel breaks down:

✔ Why competing on price is a losing game
✔ How eco-roofing creates premium niches
✔ Solar roofing tiles, deep insulation & green roofs explained
✔ “Press partnership to profit” marketing strategy
✔ How to pivot into consulting later in your career
✔ Why higher purpose actually increases profitability
✔ The long-term ROI conversation contractors must have

You’ll also hear examples from companies like Patagonia, Ben & Jerry's, and Interface, plus insights from the deep retrofit of the Empire State Building.

This conversation is about future-proofing your roofing company.

Because when you differentiate, you control pricing.

Shel is offering:

• 30-minute strategy call
• Free marketing resources
• Access to slides from this presentation

Visit: goingbeyondsustainability.com and click “Freebies.”

Plan your roofing business for higher profitability, smoother operations, and a future-ready exit. This is a must-have checklist for contractors who want to grow smarter and build a business that works without them every day.

👉 Get your free checklist here:

https://yourbusinessnation.com/services/exit-ready

If you want:

• Higher margins
• Better systems
• Smarter positioning
• An exit-ready roofing company

Subscribe to the Roofing Business Growth Circle Podcast.

👉 Want to be a guest on the Roofing Business Growth Circle Podcast? Share your insights and success story with other roofers here: https://roofingbusinessgrowthcircle.com/

Want to connect with Jacques Skuteeki

Email: jacques@yourbusinessnation.com

Website: Jacques360.com

Text: +1-323-590-0437

You can be a featured speaker on Roofing Business Growth Circle Podcast

Go check out why you should be on the show:

https://roofingbusinessgrowthcircle.com/

Are you a roofing contractor feeling overwhelmed, buried in chaos, and unsure how to keep up with AI, lead generation, and constant market shifts?

In Episode #7 of the Roofing Business Growth Circle Podcast, Jacques Skuteeki sits down with Kim Groshek, Transition Strategy Expert, CEO advisor, and leadership strategist, to unpack the real challenges roofers are facing in 2026, and what to do about them.

After conducting over 100 CEO interviews and leading executive roundtables, Kim reveals the three major pain points surfacing across industries, and why they’re hitting roofing businesses especially hard:

✔ Getting quality leads in a shifting economy
✔ Keeping up with AI without losing the human touch
✔ Escaping operational chaos and daily overwhelm

This episode goes deeper than marketing tactics. It explores business ecosystems, leadership clarity, communication gaps, and how to build a roofing company that doesn’t depend on you 24/7.

If you’re a roofing business owner who wants more profit, better systems, and real freedom — this conversation is for you.

• Why leads must be tested before overhauling your entire business
• The right way to implement AI without letting it run your company
• How to identify the real gap in your roofing operation
• Why most roofers stay stuck in chaos
• The 15-minute “Modality Time Box” strategy for long-term change
• How communication failures silently break teams
• The mindset shift required to scale beyond yourself
• The difference between being busy and being strategic
• Why “Dream Out Loud, Build What Lasts” matters for contractors

If today’s episode hit home, it may be time to assess your own systems.

👉 Subscribe to the Roofing Business Growth Circle Podcast to get weekly strategies to grow profits, streamline systems, and run a business that doesn’t depend on you every day.

👉 Want to be a guest on the Roofing Business Growth Circle Podcast? Share your insights and success story with other roofers here: https://roofingbusinessgrowthcircle.com/

👉 Learn more about Kim Groshek:
https://kimgroshek.com

Plan your roofing business for higher profitability, smoother operations, and a future-ready exit. This is a must-have checklist for contractors who want to grow smarter and build a business that works without them every day.

👉 Get your free checklist here: https://yourbusinessnation.com/services/exit-ready

Subscribe to the Roofing Business Growth Circle Podcast
Each week we share practical strategies for roofing contractors and home repair professionals who want to:

✔ Increase roofing profits
✔ Improve lead generation
✔ Close more jobs
✔ Implement AI strategically
✔ Build systems that scale
✔ Create a business that runs without constant firefighting

Want to connect with Jacques Skuteeki

Email: jacques@yourbusinessnation.com

Website: Jacques360.com

Text: +1-323-590-0437

You can be a featured speaker on Roofing Business Growth Circle Podcast

Go check out why you should be on the show:

https://roofingbusinessgrowthcircle.com/

Roofing contractors don’t fail because they lack skill, they struggle because no one ever taught them how to think like a business owner instead of a technician.

In this episode of the Roofing Business Growth Circle Podcast, Jacques Skuteeki sits down with Wayne Pratt, master networker, Jack Canfield–certified coach, and author of Freshly Brewed Coaching, to unpack how coaching, mindset, and clarity help roofers build profitable, exit-ready businesses.

Wayne explains why so many roofers go from wearing a tool belt to managing 10+ employees without systems, leadership skills, or a clear vision, and how coaching helps them step back, gain clarity, and finally work on the business instead of in it.

If you’re a roofer or home repair contractor who wants:

• ✔ More profit
• ✔ Better systems
• ✔ A business that doesn’t depend on you every day
• ✔ A clear path toward freedom or exit

…this conversation will hit home.

✔ Why most roofers accidentally become technicians instead of business owners

✔ The biggest mindset shift required to scale a roofing company

✔ How coaching helps contractors gain clarity without overwhelm

✔ Why working harder isn’t the answer to growth

✔ How to prepare your roofing business to be sellable or self-managing

✔ The “Be, Do, Have” framework for business and personal goals

✔ How better communication improves employee performance

✔ Why belief in yourself comes before systems, SOPs, or marketing

Wayne Pratt is a Jack Canfield–certified trainer, master networker, and author of Freshly Brewed Coaching: Crafting a Bold New You.
He helps business owners, including contractors and trades professionals, simplify goals, improve mindset, and create real progress without pressure, guilt, or hype.

🌐 Learn more: https://FreshlyBrewedCoaching.com

If today’s episode resonated with you and you’re ready to think differently about your roofing business:

👉 Visit: https://FreshlyBrewedCoaching.com

✔ Explore Wayne’s book
✔ Learn how coaching works
✔ Decide if personalized coaching is right for you

And don’t forget to subscribe to the Roofing Business Growth Circle Podcast for weekly strategies on profit, systems, and business freedom.

Want to connect with Jacques Skuteeki

Email: jacques@yourbusinessnation.com

Website: Jacques360.com

Text: +1-323-590-0437

You can be a featured speaker on Roofing Business Growth Circle Podcast

Go check out why you should be on the show:

https://roofingbusinessgrowthcircle.com/