Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”

They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them.

If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for you!

About:

SouthShore Roofing & Exteriors is only committed to using high-quality materials, dependable craftsmanship, and time-tested techniques on every roof. You can trust that your home or business will be safe from the elements and look amazing for years. Whether you have missing or damaged shingles, a hole that needs patching, or a complete roof replacement, we can take care of it!

Our team of licensed, certified roofing experts have the training and experience to handle all of your roofing needs. We begin every job with a consultative inspection and an honest assessment of your property's needs, no matter how large or small the job may be.

Home improvement projects can be stressful, but we don't believe it should be that way. SouthShore Roofing & Exteriors will make it easy for you!

Timestamps:

[00:00 - 00:25] Intro

[00:26 - 05:02] Corey's Origin Story: Early Days in Roofing

[05:03 - 09:38] Transitioning to Sales and Marketing

[09:39 - 13:03] Acquisition and Growth Strategies

[13:04 - 16:17] Shared Services and Brand Management

[16:18 - 20:42] Marketing Strategies and Cost Management

[20:43 - 24:54] Developing a Marketing Tool for Contractors

[24:55 - 30:18] Understanding Lead Quality and Attribution

[30:19 - 48:38] Future Trends in the Roofing Industry

[48:39 - 57:00] Lightning Round: Personal and Business Hacks

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

SouthShore Roofing & Exteriors: https://southshorecontractorstampa.com/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system the 4R Framework: Reputation, Reach, Resell, Referral—starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 15+ touch nurturing, 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free 2026 Marketing Plan Workbook to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2026 and beyond!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.

Today, we’ll cover the biggest shifts shaping roofing marketing right now from Local Service Ads showing up in Google Maps and the retirement of the Google Guaranteed badge, to how AI tools like ChatGPT can help you write better copy, generate more leads, and automate your follow-up.

If you’re still running your 2023 marketing playbook, this is your wake-up call. The game has changed and we’re showing you how to win in 2025.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:08] – Intro

[01:09 - 04:56] – The Importance of Local Service Ads

[04:57 - 10:29] – Changes in Google Business Profiles

[10:30 - 14:33] – Leveraging AI in Marketing

[14:34 - 18:36 ] – The Critical Role of Speed to Lead

[18:37 - 24:33] – Embracing Multi-Channel Marketing

[24:34 - 26:13] – Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites