Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. William Attaway, founder of Catalytic Leadership and a seasoned executive coach who’s helped countless entrepreneurs scale by building strong leadership teams. As the host of the Catalytic Leadership Podcast, Dr. Attaway brings decades of experience in guiding business owners to eliminate bottlenecks and lead with clarity.

We dive into actionable growth hacks for roofing contractors, focusing on the power of leadership, long-term vision, and how to keep your business on course. Dr. Attaway shares practical strategies that roofing business owners can implement to grow smarter and build more resilient teams.

Tune in for expert insights and proven leadership strategies that will help you take control of your business and lead it to new heights!

About:

Dr. William Attaway is an Executive Coach for Catalytic Leadership, LLC, a company he founded to help leaders to INTENTIONALLY grow and thrive. For nearly 30 years, William has been coaching leaders to higher performance and greater results.

Today he helps high-performance agency owners, business leaders, entrepreneurs, and their teams to conquer challenging situations & maximize potential with Clear-Minded Focus, Calmness, and Confidence. As the host of the Catalytic Leadership Podcast, William interviews leaders from a variety of disciplines to help entrepreneurs, agency owners, and leaders learn how to succeed and thrive.

Timestamps:

[00:00 - 01:53] - Intro

[01:54 - 02:46] - Who is Dr. Williams Attaway?

[02:47 - 04:45] - Inside Dr. Williams’ Coaching

[04:46 - 05:54] - How Can We Train People To Become Leaders?

[05:55 - 09:16] - How Do You Start Leading Yourself?

[09:17 - 12:51] - Why is Scheduling so Important?

[12:52 - 15:20] - How Do You Define the Future of Your Business

[15:21 - 18:18] - What to Do When the Long-Term Plan Slips

[18:19 - 21:43] - How to Start a Difficult Conversation

[21:44 - 23:25] - You're the Leader—But You're Underperforming. Now What?

[23:26 - 24:59] - Common Leadership Mistakes

[25:00 - 29:21] - How Can AI Help You Become a Better Leader?

[29:22 - 29:50] - Word From Sponsor

[29:51 - 33:13] - Lightning Round

[33:14 - 39:03] - Episode Wrapup and Key Takeaways

Resources:

Catalytic Leadership Website: https://catalyticleadership.net/

Dr. William Attaway’s LinkedIn: https://www.linkedin.com/in/williamattaway/

Catalytic Leadership Podcast: https://www.youtube.com/@catalyticleadership

RoofingSites: https://www.roofingsites.com/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we break down the 2025 Guide to Ranking on Google Maps for Roofers—a must-know strategy for any roofing contractor looking to dominate local search.

We are joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. As a proud member of the NRCA, RCAT, and HARCA.

We’ve spent years helping roofing businesses grow through proven digital strategies—and today, we’re talking all things Google Maps SEO.

We’ll dive into the exact steps you need to take to boost your visibility on Google Maps, get more qualified leads, and position your roofing business as the go-to expert in your area. Plus, stick around till the end to get a free download of my digital marketing guide for roofers.

Tune in for tactical insights, actionable tips, and step-by-step guidance that will help you rise to the top of local search in 2025 and beyond.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:53] - Intro

[02:54 - 04:48] - Problems in the Roofer Industry

[04:49 - 08:37] - The Four Pillar Strategy System

[08:38 - 11:10] - From Yellow Pages to Google

[11:11 - 18:50] - Why Roofers Must Stop Chasing Clicks and Start Dominating Google

[18:51 - 21:34] - How to Dominate Google Maps?

[21:35 - 31:52] - E-E-A-T Your Way to the Top

[31:53 - 38:57] - The Visual Map That Explains Google Rankings

[38:58 - 42:13] - The Secret Sauce to Ranking: Quality Links + Perfect Citations

[42:14 - 45:50] - Link Local, Rank Higher

[45:51 - 48:02] - From Conversations to Conversions: Turn Local Interviews into SEO Wins

[48:03 - 52:21] - Topical Authority Simplified

[52:22 - 55:13] - Train ChatGPT for Your Brand

[55:14 - 58:51] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We are diving into the May State of Marketing for Roofers, a special edition focused on the latest trends and changes in the roofing marketing landscape. Hosted by Chris Hunter, founder of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, we’ll explore the critical shifts that roofing contractors need to watch out for.

We’ll share actionable insights on what’s changing in the industry, the marketing strategies that are working, and what roofing businesses can expect moving forward. If you're looking to stay ahead of the curve and grow your business with creative marketing tactics, this episode is packed with expert advice to help you navigate the evolving roofing marketing world.

Tune in for essential tips and growth hacks that will keep you on top of your game!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps: [00:00 - 01:10] - Intro

[01:11 - 03:05] - Work Smarter, Not Harder: Block Time & Let AI Handle the Calls

[03:06 - 05:02] - Reporting Made Easy: Let AI Tell You What Matters

[05:03 - 06:12] - AI Is the Next Big Shift—Are You Ready?

[06:13 - 07:16] - Cost Surge Alert

[07:17 - 10:56] - Maximize Operations with AI

[10:57 - 12:03] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/