Ronaldo's AI Gambit: Portugal Icon's Perplexity Play and 2026 World Cup Swansong
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Ronaldo's AI Gambit: Portugal Icon's Perplexity Play and 2026 World Cup Swansong
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Cristiano Ronaldo has spent the past few days quietly reshaping the final chapter of his career and his legacy far beyond the pitch. The most consequential move came with his announcement that he has become an investor and global ambassador for the rapidly growing AI answer engine Perplexity. Goal and Cybernews report that Ronaldo has taken an undisclosed stake in the company, recently valued in the tens of billions, and fronted a Perplexity x CR7 campaign built around a dedicated CR7 hub and archive of his career. According to those reports, he framed the decision as a bet on curiosity and innovation, positioning himself not just as a face of the brand but as a long term partner as AI becomes part of how elite performers prepare, learn, and communicate. On social media, he unveiled the deal with promotional clips emphasizing that success comes from asking new questions every day, a line that dominated headlines like Cristiano Ronaldo expands business empire as Portugal legend invests in ChatGPT rival and Ronaldo kicks off AI deal with Perplexity.
On the political stage, his recent visit to Washington is still echoing. The SportsTak relays a new social media post from US President Donald Trump praising Ronaldo as an incredible athlete and person and revealing that Ronaldo phoned to thank him for a tour of the White House and Oval Office during a November trip as part of Saudi crown prince Mohammed bin Salmans delegation. That earlier appearance, covered by outlets such as AOL, placed Ronaldo in an unusually high profile diplomatic photo op alongside world leaders, reinforcing his status as a global soft power asset for both Saudi football and Portugal.
Looking ahead to what is widely expected to be his final World Cup, Spanish daily AS and NDTV Sports confirm that Ronaldo and Portugal have been drawn into Group K for 2026, opening on June 17 against the winner of the Jamaica Congo New Caledonia playoff, then facing Uzbekistan on June 23 before a marquee June 27 date with Colombia at Miamis Hard Rock Stadium. AS highlights that Portugal will be based between Houston and Miami, with FIFA effectively handing Miami to Ronaldo rather than Lionel Messi, a decision that could become a defining image of his last World Cup summer. Reports that this will be his final tournament are consistent with past comments about his age but remain, strictly speaking, anticipatory rather than officially re announced in the past few days.
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