Do you know anything about James Couzens or Roy Disney? Probably not. But you know their partners: Henry Ford and Walt Disney.

Walt Disney dreamed up the characters; Roy made the numbers work. Henry Ford revolutionized the car industry; James Couzens implemented the systems to scale it.

This is the core concept of Rocket Fuel: The relationship between a Visionary (the dreamer) and an Integrator (the executor). When this duo works, it is rocket fuel for a business. When it doesn’t, it’s chaos.

Joining me to unpack this is Jodie Imam, Co-founder and CEO of Tractor Ventures. Jodie explains how reading this book saved her working relationship with her co-founder, why they changed their job titles because of it, and how implementing the "Level 10 Meeting" completely transformed their team's culture and performance.

00:00 – Introducing Rocket Fuel and the concept of the Visionary/Integrator duo.

02:28 – Know Your Strengths: Why Jodie and her co-founder were stepping on each other's toes until they realized one was a Visionary and one was an Integrator.

04:44 – The Visionary/Integrator Test: How taking the official assessment brought clarity to their roles.

05:59 – Changing Titles: Why Jodie became "CEO" and her co-founder became "Head of Capital" to reflect their actual zones of genius—and why the team applauded the move.

07:43 – Structure Creates Flexibility (The 90-Day Scorecard): How giving every employee a single key metric enabled a 4-day workweek and flexible hours without sacrificing performance.

13:14 – The Level 10 Meeting: The 90-minute weekly meeting agenda that builds trust and solves problems before they hit the P&L.

16:12 – Rating the Meeting: Why every meeting must end with a rating out of 10 (and why you aren't allowed to choose "7").

22:16 – Tractor Ventures: Jodie explains their unique "non-dilutive" funding model for founders who want to build "tractors," not just "rockets."

📚 Rocket Fuel by Gino Wickman & Mark C. Winters

1. Tractor Ventures: Jodie’s alternative funding firm for founders.
2. Visionary/Integrator Assessment: The official test mentioned in the book.
3. EOS (Entrepreneurial Operating System): The broader system Rocket Fuel is part of.

Jodie Imam, Co-Founder & CEO of Tractor Ventures

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